A Brief Revolution @ the Photographers’ Gallery

The Architectural Review is a monthly international architectural magazine. It was founded in London in 1896 and does what its title suggests, covering all aspects of the built environment.

Manplan

Just over 50 years ago, in 8 issues from September 1969 to September 1970, the Review ran a series of eight specially commissioned reports on the state of architecture at the end of the 1960s. It was to review not just architecture in the narrow sense but the entire state of town planning, in an age when old Victorian slums were being torn down to make way for gleaming new towns made of high-rise towers, medium-rise blocks characterised by lifts and concrete walkways, subways under sweeping new ring roads, nicely laid-out grassed areas and so on.

The Review’s editors called the series of articles ‘Manplan’ and hired leading photojournalists and street photographers to address a set of eight themes, being:

  1. Frustration
  2. Travel and communication (‘Society is its contacts’)
  3. Town Workshop
  4. Education (‘The continuing community’)
  5. Religion
  6. Health and Welfare
  7. Local government
  8. Housing

The result was a series of brilliant photos shot on a 35mm camera in a spirit of photo-reportage – vivid and dramatic black-and-white works which captured a nation in the midst of great social, cultural and environmental change. To the horror of some of its contributors and readers, the magazine turned its back on large-format, heroic photography of buildings and their details, instead embracing a grainy, 35mm black-and-white reportage aesthetic, where people were as, if not more, important than the places. In the words of The Royal Institute of British Architects, publishers of the Architecture Review:

The aim was to propose an alternative and more holistic approach to urban planning, which would look at all basic human needs as a whole. The photographs illustrating the issues were created in the spirit of photo reportage and often featured people inhabiting the spaces studied by the survey, thereby shifting the focus from the architecture itself to the human element within the built environment.

So it was intended to be polemical stuff. The photographers were:

  • Ian Berry
  • Tony Ray-Jones
  • Tim Street-Porter
  • Patrick Ward

Altogether the Architectural Review published about 80 photographs. Just 16 are on display here, but every single one of them is a masterpiece; there’s no slack. Each one is a densely packed, highly charged vignette. This exhibition isn’t big but it is packed with social history, with memories and nostalgia for a time within the living memory of many but feeling evermore distant.

Design and layout

On a separate wall is a display of the actual copies of the magazine which the photo-essays appeared in, along with the words and designs of ‘Manplan’ editor Tim Rock and designers Michael Reid and Peter Baistow. This section goes into detail about how the photographs were processed, reproduced and printed (using ‘special matt black ink’) along with analysis of the layout and typography. All a bit over my head but interesting for students of design.

The photographs

Private terraced houses on the Old Kent Road opposite Camelot Street Estate, London by Tony Ray-Jones (1970) part of ‘Manplan 8: Housing’, in Architectural Review, September 1970. Courtesy Architectural Press Archive / RIBA Collections

Housing at New Ash Green, Kent by Tony Ray-Jones (1970), part of ‘Manplan 8: Housing’, in Architectural Review, September 1970. Courtesy Architectural Press Archive / RIBA Collections

Low-rise housing, Tavy Bridge, Thamesmead, Greenwich, London, 1970 by Tony Ray-Jones, part of ‘Manplan 8: Housing’, in Architectural Review, September 1970. Courtesy Architectural Press Archive/RIBA Collections

Classroom windows in a school in Wales, 1969 by unknown photographer, part of ‘Manplan 4: The continuing community (education)’, in Architectural Review, January 1970. Courtesy Architectural Press Archive / RIBA Collections

High-rise flats and multi-storey car park, Birmingham, 1970 by Peter Baistow, part of ‘Manplan 5: Religion’, in Architectural Review, March 1970. Courtesy Architectural Press Archive / RIBA Collections

Chatsworth Street school and high-rise housing block overlooking the cleared site, Liverpool, 1969 by Tom Smith, part of ‘Manplan 4: The Continuing Community (education)’ in Architectural Review, January 1970. Courtesy Architectural Press Archive / RIBA Collections

Salvation Army officers picnicking on the steps of the figure group Asia by J H Foley, Albert Memorial, Kensington Gardens, London, 1969 by Peter Baistow, part of ‘Manplan 5: Religion’, in Architectural Review, March 1970. Courtesy Architectural Press Archive/RIBA Collections

Unidentified primary school, 1969 by unknown photographer, part of ‘Manplan 4: The continuing community (education)’, in Architectural Review, January 1970. Courtesy Architectural Press Archive / RIBA Collections

Thamesmead film

To one side of the 16 framed photos on the wall, is a TV monitor showing a film from around the same time (in fact the year before the project, 1968). So far as I can tell it’s not directly connected with RIBA or the Manplan project except for the slender link that one of the 80 Manplan photos happens to cover the same subject as the film, namely the new estate being built at Thamesmead.  So it wasn’t directly related to the Manplan project but gives context to the kind of architectural and town planning thinking which was going on at the time of the Manplan project.

Directed by Jack Saward, this 25-minute public education film gives an overview of the history and construction of Thamesmead, a sort of new model suburb built down the River Thames from London on the site of the old Royal Arsenal, a site that extended over Plumstead Marshes and Erith Marshes.

Alas, to quote the introduction to the video on YouTube:

The ambition is commendable but it didn’t quite work in practise, with Thamesmead becoming a notoriously problematic estate and its architects perceived as exhibiting many of the faults of post-war planning, with communities being tinkered with from above like a real-life experiment. This is where utopia meets authoritarianism.

Hard to believe, but the planners that designed the place provided insufficient transport links with London, no way of crossing the Thames for 5 or 6 miles in either direction and – best of all – an almost complete lack of shopping facilities and banks. Lots of pretty little lakes but…nowhere to buy food. According to the label in the exhibition, the estate ‘was soon plagued by social problems caused by lack of facilities and public transport’.

The half-built estate won an unwanted fame when American film director Stanley Kubrick used parts of it as the setting for his notoriously violent 1971 movie, A Clockwork Orange, a vision of an alienated, dystopian society. Here’s the photo of it taken by the brilliant Tony Ray-Jones which provides a sort of coincidental link between the Manplan series and the film.

Thamesmead under construction, Greenwich, London, 1970 by Tony Ray-Jones in ‘Manplan 8: Housing’, Architectural Review, September 1970. Courtesy Architectural Press Archive / RIBA Collections

Which do you prefer? Which do you think is telling the truth, the film or the photo?

The Robert Elwall Photographs Collection

All the materials for the Manplan exhibition, photos and old copies of the AR magazine, come from the Robert Elwall Photographs Collection. This comprises around 1.5 million images from the earliest days of photography to the present day. The collection includes photographic archives of individual architects and practices, travel and topographic images from across the world, press photographs from major architectural journals, and large bodies of work by some of the best known architectural photographers of the 20th century. The collection includes prints, negatives, slides, transparencies, photographically illustrated books and digital files. It is itself part of the larger Royal Institute of British Architects collections.

Conclusion

Flicking through some of the text on the walls is a dispiriting experience. These 1970 writers were raging against the soulless design of modern cities, the daily struggle of commuting to work on overcrowded public transport, against air pollution, excess traffic and the destruction of the environment, against the dominance of the car over human-friendly spaces, against the dehumanising effects of modern technology, against social inequality and the lack of social housing, against the prioritising of profit over people.

It’s as if, 53 years later, nothing has changed except we all have smart phones to share our frustration about how things obstinately carry on being rubbish. The Manplan writers’ rage and frustration is captured by this, the last entry in the exhibition.

Double page spread from Manplan 1. ‘Frustration’

It’s a copy of the original magazine, open to a double page spread showing a traditional Pearly King and Queen standing in front of the typically sterile, barren waste ground surrounding a clutch of looming, threatening tower blocks. Up in the top right is a text reading: ‘The richness of East End life is replaced by monotony and inhumanity.’

Yep. that’s the world I grew up into and which punk rock, with its angry nihilism, was a direct response to. Eternal shame on England’s architects and town planners.


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Family Britain: A Thicker Cut, 1954-57 by David Kynaston (2009)

This is the second part of the second volume of David Kynaston’s social history of post-war Britain. As usual, it is a dense collage of quotes from the diaries, letters, interviews, surveys and speeches of an enormous range of people from Prime Minister Winston Churchill to vox pops of shoppers in the street via civil servants, actors, coal miners, housewives, writers who were kids at the time recalling their early memories (John Fowles, David Hare, Alan Bennett, Hunter Davies) – all combining to give you a really deeply felt sense of what it was like to live through these years.

Chronological events part one

Thus, without any preliminary introduction the book opens straight into a cabinet meeting discussing the problem of coloured workers, held on Wednesday 3 February 1954: ‘Are we to saddle ourselves with colour problems in the UK?’ Winston Churchill asked, a sentiment which is echoed half a dozen times as the race problem and the ‘colour bar’ are revisited throughout the book, reflecting the rising rate of immigration from the Commonwealth.

This very long book then touches on:

1954

  • the housing problem, the debate about whether to build flats or houses, and whether to shunt people out to the periphery (as believed by ‘dispersionists’) or keep them in high rise inner cities (‘urbanists’)
  • whether to decriminalise homosexuality, specifically in light of the trial of Lord Montagu of Beaulieu, Michael Pitt-Rivers and Peter Wildeblood, which began in 15 March
  • Billy Graham’s Greater London Crusade starting 1 March
  • the campaign to set up a commercial TV channel to rival the BBC’s monopoly; the canny entrepreneurs lobbying for commercial TV choose Sir Kenneth Clarke as their ultra-respectable front man and he gives a speech supporting it; next time he enters his club, he is roundly booed
  • 5 April Commons debate about the H-bomb, necessary if Britain is to remain ‘a world power’
  • repeated crashes of the British-built Comet airliner result in it being grounded and overtaken by the American Boeing
  • newspapers report on fighting at youth clubs and dance halls involving teenagers with a new look, the Teddy Boys: ‘The effect of the whole décor is thin, mean and sinister, and is obviously meant to be’ (Cyril Dunn in his diary)
  • Doctor in the House starring Dirk Bogarde is the box office smash of 1954
  • 6 May 1954 at Iffley Road track in Oxford, Roger Bannister breaks the four-minute mile
  • on 27 May, Hungary beat England 7-1 (West Germany go on to beat Hungary in the World Cup Final in July)
  • Iris Murdoch publishes her first novel, Under the Net. She is a committed communist
  • butter comes off the ration
  • June, Benny Hill shoots to TV stardom doing impersonations on Showcase
  • the myxomatosis epidemic among wild rabbits continued, eventually 99% of the population is wiped out
  • refrigerators are beginning to be a sign of status, notes sociologist Phyllis Willmott (p.399); restrictions on hire-purchase are removed for a wide range of consumer goods such as fridges, hoovers, radios, TVs, motorbikes and cars, setting in train the consumer society
  • August – Salad Days is a surprise hit in the theatre, starting a run which continues till 1960
  • Tolkien’s The Fellowship of the Ring published, followed in November by the Two Towers
  • September – the Third Programme’s live broadcast of Benjamin Britten’s new opera, A Turn of the Screw
  • Kidbrook school opens, London’s first purpose-built comprehensive
  • October – an exhibition of paintings by John Bratby leads critic David Sylvester to coin the term ‘kitchen sink’ school, which goes on to be widely applied to theatre and film
  • 2 November – début of Hancock’s Half Hour on BBC radio
  • by the end of the year there are nearly 4 million TV licences

1955

  • January – BBC documentary Has Britain a Colour Bar? to which the answer was emphatically yes
  • February: road traffic has almost doubled since 1938 and so the government publishes a major road expansion plan including the building of two motorways, M1 and M6
  • government also announces plans to build 12 nuclear power stations, the most advanced scheme of nuclear power anywhere in the world
  • January – debut on TV of The Sooty Show and The Benny Hill Show
  • February – debut of Kitchen Magic, presented by Fanny Cradock, first of the celebrity chefs, coinciding with the era of rationing passing into memory i.e. the start of conspicuous consumption
  • March – national newspaper strike
  • 5 April Winston Churchill (aged 80) steps down as leader of the Conservative Party and Prime Minister
  • 6 April replaced by Anthony Eden (Eton and Christ Church, Oxford) who announces a snap general election for 26 May (the voting age was still 21, as it continued to be until 1969)
  • May General Election: Conservatives 321 seats, Labour 277, Liberals 6, the 17 communist candidates polled 33,000 votes between them. Turnout was down from 82 to 76% amid what Kynaston portrays as widespread apathy, the general interpretation being that the economy was booming, rationing was over, consumer goods were becoming widely available, who cares about politics? Hugh Gaitskell, and Kynaston, attribute it to Tory success with housewives.
  • May Day – Stirling Moss became the first British driver to win the Mille Miglia in Italy
  • May – The Dam Busters released, the outstanding British film of the year ‘maybe of the decade’
  • Miners strike, train drivers strike, dockers’ strike
  • 13 July Ruth Ellis hanged for murder, last woman hanged (the last men hanged were executed in August 1964)
  • August – Kingsley Amis’s second novel, That Uncertain Feeling, and publication of the first edition of the Guinness Book of Records
  • September – Henry Fairlie writes an article in the Spectator describing the ‘Establishment’ that runs Britain
  • 22 September – commercial television (ITV) starts broadcasting in the London area
  • October was dominated by controversy among politicians, press and people on the long-running saga about whether young Princess Margaret Rose (25) should or should not marry divorced father-of-two Group-Captain Peter Townsend (30) with whom she was clearly in love. After dividing the nation, she decided not to.

Sociological studies

About two-thirds of the way through the text it abruptly stops giving a month-by-month overview of political and popular events and turns into an extended consideration of various sociological issues, moving seamlessly through religious belief, attitudes to marriage, sex, homosexuality, unmarried mothers, abortion, prostitution, the role of women, women in the home, women in the workplace and so on.

As usual Kynaston draws evidence from a wide range of sources: from social historians, from the surprising number of surveys and sociological studies carried out at the time, from the diaries or letters of ordinary people and politicians or the autobiographies of writers, from questionnaires carried out by contemporary magazines, from government-sponsored reports, and so on.

Inevitably, in the longish sequence about the social expectations on women in the 1950s, the white, private-school-educated man Kynaston bends over backwards to emphasise his feminist credentials and bring out how lazy and selfish 1950s men were, and the pressure of social expectations on women. There’s a lot less about the social expectations on men – to be financial provider, role model, father, and good companion in marriage.

In fact, although a huge amount of the content is informative and illuminating, not much is very surprising: the four books I’ve read so far tend to confirm everything you already suspected, but just with an awesome range of witnesses and voices adding texture and lived experience to the statistics and stereotypes, making the era really come to life.

Some of the sociological findings do raise a smile for confirming sociology’s tendency to state the bleeding obvious. For example, on pages 576-77 Kynaston quotes several surveys which, after hundreds of interviews and hard work compiling the data, present the dazzling conclusion that, for lots of working women, the main motivation for going out to work was — to earn money! 73% of married women gave ‘financial reasons’ as their main motive for going to work. Not, maybe, earth-shattering news.

This list gives you a sense of the scope and number of surveys Kynaston refers to, as well as indicating the subject matter they address:

  • Brian Abel-Smith and Richard Titmuss study of NHS services underpinned the 1956 Guillebaud Committee report on the NHS which recommended no major changes
  • BBC survey 1955-6 about Britain’s decline (28% thought there’d been a decline in Britain’s economic ranking, blaming the trade unions and strikes)
  • White and Coloured by Michael Banton (p.451) recorded how cities across the UK recruited west Indian bus drivers and conductors through the first half of the 1950s
  • 1956 survey of racial attitudes in Birmingham (two thirds thought coloured people were intrinsically less intelligent than white people)
  • Family and Social Network by Elizabeth Bott (1957), including the Bott hypothesis that the connectedness or the density of a husband’s and wife’s separate social networks is positively associated with marital role segregation
  • Tom Brennan, author of a 1956 study of occupants of the Gorbals and attitudes to redevelopment
  • The Sexual, Marital and Family Relationships of the English Woman (1956) by Eustace Chesser (women look for physical strength in man more than looks; the higher up the social scale the more likely a woman was to experience sexual satisfaction; husband doesn’t pet enough [foreplay]; ‘overwhelmingly it was felt by wives that men wanted sex more frequently than women did’, p.592)
  • Citizens of Tomorrow by a working party of educationalists and sociologists
  • Peter Collison – study of the Cutteslowe Wall in Oxford
  • Professor Kate Fisher, pioneering historian of sex e.g. , Birth Control, Sex and Marriage in Britain, 1918-1960 (2007)
  • February 1957 Gallup survey about church going
  • 1954 BBC-commissioned Gallup survey into church attendance
  • anthropologist Frank Girling spent 18 months on a Scottish housing estate studying the unskilled workers and their families (women had a dominant position in the social life of the area and their homes)
  • Social Mobility in Britain by David Glass finding a generally low level of social mobility (p.410)
  • 1951 survey of British life by Geoffrey Gorer
  • Ken Grainger did a study of Herbert’s the machine tool firm in Coventry
  • Natalie Higgins, author of a study of marriage in mid-twentieth century England (women looked for a man who was clean, decent and hard working)
  • Margot Jefferys author of a study of married women working in the civil service
  • Pearl Jephcott investigated youth clubs in London and Nottingham
  • 1956 survey by Joyce Joseph of 600 adolescent girls attending school in the Home Counties and the West Country
  • 1949 Mass-Observation on household income
  • 1951 Mass-Observation survey of 700 working class housewives
  • 1955 Mass-Observation survey into capital punishment
  • 1956 Mass-Observation study of the housewife’s day
  • 1957 Mass-Observation survey on women in work
  • John Barron May’s study of a police division in inner-city Liverpool
  • John Barron May’s 1956 study of Liverpool’s Crown Street area
  • John Mogey’s study of working class life in Oxford
  • 1954 NHS survey of services for the elderly
  • Anthony Richmond author of The Colour Problem
  • Elizabeth Roberts, author of a 1990s oral history of Barrow, Lancaster and Preston – parents became closer to their children, than their own parents had been
  • Women of the Streets (1955) edited by C.H. Rolph
  • English Life and Leisure (1951)  by Rowntree and Lavers
  • Lulie Shaw, author of a study of a working class suburb in the 1950s
  • John Smith in 1955 conducted field work at the Peak Freen biscuit factory in Bermondsey
  • Steven Tolliday’s study of Coventry engineering workers
  • The Family Life of Old People (1957) by Peter Townsend
  • Margaret Williamson – interviews in the ironstone region of Cleveland: post-war fathers more involved and willing to play with their children than pre-war fathers
  • Family and Kinship in East London (1957) by Michael Young and Peter Willmott
  • More About the Sex Factor by Dr Helena Wright (1947)

The single finding I found most interesting was the notion that the extended kinship system Young and Willmott found in the East End (grandparents and siblings living nearby and able to babysit and do errands) disappeared as young couples moved out to housing estates on the edge of town, and to new towns. Being isolated and thrown back on their own resources coincided or led to a) families being smaller (two children) and b) a greater sharing of household work and parenting, more involvement by dads i.e. the loss of an extended family network was compensated by more ‘modern’ gender roles. Although it did also just lead to lots of lonely, isolated mums.

Chronological events part two

1955

  • October 15 Rock Around the Clock by Bill Haley and the Comets enters the Billboard Top 20
  • November: Cabinet decided not to support the Home Secretary’s plan for legislation to limit immigration from the Commonwealth
  • books of the year: The Cruel Sea, Reach for the Sky, HMS Ulysses
  • Christmas Day: Somerset Maugham published an attack on Kingsley Amis’s characters, calling them ‘scum’
  • December Clement Attlee stands down as leader of the Labour Party, replaced by Hugh Gaitskell (aged 49, educated at Winchester Public School and New College, Oxford)

1956

  • January – a concert by young turks Harrison Birtwhistle and Peter Maxwell Davies
  • February – London Transport starts to recruit staff from Barbados, followed by Trinidad and Jamaica
  • high prices bring discontent, complaints about Eden’s premiership, and worries about growing manufacturing competition from Germany and Japan
  • March – politicians and commentators react to news of Nikita Khrushchev’s speech denouncing Stalin and his crimes – a number of intellectuals quit the communist party and were to form the nucleus of the New Left which flourished in the 1960s
  • April – release of Davy Crockett, King of the Wild Frontier amid an orgy of merchandising
  • April – Khrushchev and Soviet premier Bulganin visit Britain, attending a race meeting, tea with the Queen, lunch at the House of Commons, and questions at the Oxford Union
  • 8 May – first night of Look Back In Anger by John Osborne divides the critics
  • 19 May – Elvis Presley entered the British charts for the first time with Heartbreak Hotel
  • May – opening of the This is Tomorrow art exhibition at the Whitechapel Gallery, including Richard Hamilton’s iconic collage, Just What Is It That Makes Today’s Homes So Different, So Appealing, the earliest example of Pop Art
Just What Is It That Makes Today's Homes So Different, So Appealing (1956) by Richard Hamilton

Just What Is It That Makes Today’s Homes So Different, So Appealing (1956) by Richard Hamilton

  • 12 June – bulldozers start clearing hedgerows for the building of the M6, Britain’s first motorway (opened in 1958, the M1 was opened in 1959)
  • winter, spring and summer dominated by strikes, strident speeches by trade union leaders and complaints from the media about their selfishness
  • October – Tommy Steele enters the top 20 with Rock with the Caveman becoming Britain’s first rock’n’roll star
  • 17 October Windscale nuclear power station became the first nuclear power plant to feed electricity into a national grid anywhere in the world
  • November – Post Office Premium Bonds launched

1957

  • Wednesday 9 January – Sir Anthony Eden resigns as Tory leader and Prime Minister on grounds of ill health
  • Thursday 10 January – replaced by Harold Macmillan (Eton and Balliol College, Oxford)

Suez and Hungary

Traditional history of the 1950s focus on the Suez Crisis as a symptom of the end of Britain’s role as a genuine global power. Characteristically Kynaston reserves it for almost an afterthought in the last fifteen or so pages of the book, and even then his account is interspersed with references to Elvis Presley, Fanny Cradock and petrol prices, and he doesn’t concern himself with the military or geopolitical issues, but focuses on how the unfolding crisis was received by his usual cast of diarists – Nella Last, Anthony Heap and so on – as well as the diary entries of Prime Minister Eden’s wife and the private thoughts of other politicians. Two things come over:

  • I hadn’t realised that the Anglo-French invasion of Suez and the Soviet tanks rukbling in to suppress the Hungarian Uprising were so closely synchronised – the first shots fired by the Hungarian security forces on protesters were on 23 October, the next day Soviet tanks occupied Budapest. On 29 October Israeli jets attacked Egyptian positions and on 31 October the British and French began bombing Egyptian positions on 31 October. Part of what made liberals so angry about Suez was that it was an illegal unilateral action not sanctioned by the UN. At a stroke this removed the moral superiority or ability of the West to criticise the Soviets. If there had been no Suez the West would have been infinitely better placed to protest the Soviet invasion and sanction the USSR.
  • I knew that Suez divided the nation but Kynaston’s strength, here as everywhere else in the book, is to use diaries, letters, speeches, memoirs to really bring home the virulent anger on both sides. As families and husbands and wives and generations bitterly fell out over the best course of action, it’s impossible not to see the parallels with Brexit.

Class

Of the Conservative Party’s 600 candidates in the 1955 general election, 80% went to private school, and 80 had gone to Eton. Ten of Anthony Eden’s 18-strong cabinet went to Eton, five of whom also went on to Christ Church, Oxford (‘the House’, as it is known). Small world, the ruling class.

The education dilemma

Nearly seventy years after the debates about education which Kynaston quotes so extensively in his book, we:

  • still have an extensive network of private schools, whose alumni continue to dominate all aspects of public and economic life
  • are still agonising and hand-wringing about whether selection at age 11, the 11-plus, and grammar schools are a good or a bad thing

Examples of such agonising and debating:

Why are the basic facts about education i.e. what works best for individuals and for society as a whole, still not definitely known? What have all those educationalists and university departments of education and educational psychologists and all the rest of them been doing for the past 65 years?

Consumer society

My impression of British history over the past 70 years is that people wanted more stuff.

Governments came and went, politicians agonised over the precise wording of manifestos and speeches, clever Oxbridge graduates devised wizard wheezes (the poll tax, universal credit) but Kynaston’s approach to history makes it crystal clear that most people don’t give a stuff about politics – again and again disillusioned politicians find themselves speaking to tiny audiences in the rain, or surveys show that half the people surveyed have never even heard the phrase ‘welfare state’, let alone have sophisticated ideas about how to fund it.

What comes over strongly – especially in the recurrent thread about housing, slum clearance, the creation of flats and so on – is that people want to be left alone to get on with their lives. Again and again we read that people want to live in houses because of the privacy and don’t want to live in flats because of the lack of privacy.

And all through the book there is a massive disconnect between the university-educated politicians and theorists and writers and planners and activators and sociologists and anthropologists who agonise about definitions of ‘community’ and the ‘working class’ and the ‘proletariat’ — and the people living in Coventry or Birmingham or Glasgow (the most rundown city in Britain) who want: a clean home, hot water, a sink, a bathroom, an inside toilet.

And once they’ve got that, they want one of those TV sets that everyone is talking about, and one of the new line of fridges in which they can put the new range of frozen foods which were just being launched in the mid-1950s, led by Birds Eye fish fingers, they want instant coffee and tinned beer they can bring home to sup as they watch Fabian of the Yard or Variety Hour..

An indication of how things were changing was Elizabeth David’s comment in the preface to the 1956 edition of A Book of Mediterranean Food that the food situation was ‘startlingly different’ to how it had been just two years before. Vacuum cleaners, washing machines, fridge freezers, convenience foods, formica table and work tops, affordable eating out (Berni Inns opened in 1954 with their trademark meal of rump steak, chips and peas, a roll and butter and pudding for just 7/6d). Local traders were closing down while Marks and Spencer opened stores throughout the country. Tesco opened its first true supermarket (entirely self-service) in Maldon in 1956.

And the age of DIY was dawning, with cheap and effective Dulux paint going on sale in 1953 while Black and Decker decided to enter the domestic market in 1954, selling drills and lathes and saws, and the first DIY magazine, Practical Householder, was launched in October 1955.

While Doris Lessing was writing articles in praise of Stalin and E.P. Thompson was agonising about whether to leave the communist party over Hungary – precisely the type of upper-middle-class university-educated people and highfalutin’ issues that upper-middle-class university-educated historians usually focus on in their highfalutin’ histories – the people, the ‘masses’ who they so fatuously claimed to be speaking for – were going shopping, collecting the new green shield stamps and buying a new Morris Minor on the never-never.

They knew who the future belonged to – and it wasn’t Comrade Khrushchev.


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