Viewing the modern logistics system from a lychee (Market Stroll)
From the branch to the tip of the tongue, the modern journey of a lychee is a microcosm of express companies integrating land transportation, aviation cold chain, warehousing and other full-chain resources for efficient transportation, and also a vivid illustration of the achievements of China's modern circulation system construction.
Currently, it is the harvest season for lychees in the south. Not long ago, this newspaper published an experiential report titled 'The Journey of Lychees from Lingnan to the North', which tells the story of lychees from Maoming, Guangdong, being transported to the homes of consumers in Urumqi, Xinjiang, through the modern logistics system, taking only 33 hours. Consumers praised it with enthusiasm: 'Fresh! Sweet! Beautiful!'
From the branch to the tongue, the modern journey of a lychee is a microcosm of the efficient transportation integrated by express companies like SF, which integrate all-chain resources such as land transportation, aviation cold chain, and warehousing. It also becomes a vivid epitome of the achievements of China's modern circulation system construction.
In ancient times, due to limited preservation technology and difficult transportation, lychees were a 'luxury' for distant places. Today, with the popularization of preservation technology and the advancement of logistics technology, more and more lychees are leaving the Lingnan area and reaching the dining tables of northern families, becoming popular and a common fruit for consumers in summer.
From the ancient scene of 'a horse galloping and the concubine laughing' to the modern consumption state of 'lychee freedom', this change spanning a thousand years reflects the profound transformation of the agricultural product circulation system and the continuous emergence of new business opportunities.
Our country has vast territory and abundant agricultural product resources. However, due to the characteristics of 'small-scale production and large market', the circulation of agricultural products has long faced many difficulties. Especially for perishable fresh products like lychees, how to deliver them to consumers with higher efficiency and lower cost has posed a challenge to the circulation system. Relevant departments have successively introduced a number of measures to strive to build an efficient circulation system that connects production and consumption, and accelerate the construction of the cold chain logistics system. The 'Modern Circulation System Construction Plan for the 14th Five-Year Plan' has made a special deployment for improving the modern circulation network of agricultural products, proposing 'improving the cold chain logistics capacity and standardization level of agricultural products'. From pre-cooling at the source, to the whole process cold chain during transportation, to cold storage at the sales terminal, the cold chain system is becoming increasingly perfect, maintaining the freshness and taste of agricultural products to the maximum extent.
Now, freshly picked lychees can be transported to all parts of the country in a short time from the lychee orchards in the Lingnan area, through various transportation methods such as expressways, high-speed rail express delivery, and aviation cold chain, making the transportation that once required a large amount of manpower and took many days to complete efficient and convenient.

The circulation industry is connected to both consumption and production. The development of cold chain logistics has expanded the sales radius of agricultural products, not only increasing the high-quality choices for consumers, making the 'fruit plate' of the common people more diverse, but also extending the sales cycle of agricultural products, injecting strong momentum into the comprehensive revitalization of rural areas. Some characteristic agricultural products in remote areas have transformed from 'unknown to almost everyone' and realized a virtuous cycle from 'producing' to 'selling well', bringing real income to farmers.
In the future, with the rapid application of more new technologies, the circulation system will continue to be optimized. It is believed that there will be more high-quality agricultural products, just like lychees, crossing mountains and seas to enter thousands of households, bringing people the delicious enjoyment on their tongues, creating more new business opportunities for the circulation of agricultural products, and writing more new stories of 'double pursuit' between the supply and demand of high-quality products. (People's Daily, Wang Ke)




