On July 1st, a reporter learned that during the 35th National Energy Conservation Publicity Week, the State-owned Assets Supervision and Administration Commission 'Enter New State-owned Enterprises' visited the New Era Health Industry (Group) Co., Ltd. under the China Energy Conservation and Environmental Protection Group Co., Ltd.

As a health product manufacturing and sales enterprise recognized as a 'national level green factory', the New Era Health Industry Group has started from the pine pollen industry and has now formed a business pattern of large health business, international business, commercial property operation business, and actively developed resource recycling and utilization business.

In recent years, the company has applied new technologies such as big data, cloud computing, and AI artificial intelligence to continuously promote the digital and intelligent upgrade of factories.

For example, the company has utilized machine vision technology to independently research and develop multiple intelligent application scenarios, significantly improving the stability of product quality; carried out flexible transformation of production lines, optimizing nearly 100 product processes over the past four years; the company also established an intelligent three-dimensional warehouse and WMS warehouse management system, realizing the intelligentization of the entire production, transportation, and storage process; completed the construction of a full supply chain intelligent traceability system, forming a full coverage and two-way traceability and tracking from research and development to procurement, from production and manufacturing to logistics transportation, from suppliers to customers, capable of carrying out full-process quality assessment and verification, ensuring product safety and quality control from the source.

A relevant person in charge introduced that thirty years ago, the company overcame the two major difficulties of breaking the shell and preserving the natural green raw material pine pollen with advanced technology, realizing the industrialization and commercialization of pine pollen.

Over the past three decades, the New Era Health Industry Group has fully tapped into the health benefits of natural green raw materials such as pine, bamboo, and plum, gathered the advantages of research achievements in traditional Chinese health preservation, developed a series of nutritional health food, cosmetics, and cleaning products, constructed a circular economic model of 'research and development - raw material collection - initial processing - deep processing to form products - online and offline sales - service to terminal consumers - drive planting', and created a unique 'green ecological industrial chain'.

This industrial chain has played a positive role in increasing farmers' income, adjusting industrial structure, alleviating social employment pressure, promoting rural revitalization, and improving the ecological environment.

To date, the company has established 15 raw material collection bases across the country, promoting the protection of 3.16 million mu of forest and cultivated land, bringing 1.15 billion yuan in income to the people in the old, minority, border, and impoverished areas of 10 provinces in the country, benefiting more than 300,000 people.

It is worth mentioning that this 'green ecological industrial chain' has achieved a balance in the development and protection of natural resources such as pine and bamboo, ensuring the sustainable use of resources, enhancing the value of ecological products, creating considerable economic benefits, and winning high recognition and praise from professional institutions at home and abroad.

In addition, the New Era Health Industry Group actively promotes the construction of an intelligent traditional Chinese medicine health management model, explores the creation of a health monitoring system with digital TCM four diagnostic techniques as the core, and on this basis, provides consumers with customized and personalized health assessment, health guidance, health products, and health services, realizing the standardization, normalization, and intellectualization of traditional Chinese medicine health management.