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New 'night' dynamics are active in the summer economy, and characteristic cultural tourism ignites new vitality in the consumer market.

lweiwei2025-07-02Politics Today212

CCTV News:From June to September this year is the 2025 Shanghai Night Life Festival. This year's night life festival, in addition to introducing unique summer night consumption scenes, has added more possibilities to the citizens' cultural nightlife through measures such as opening night sessions and extending opening hours by some museums, art galleries, and libraries in Shanghai.

New 'night' dynamics are active in the summer economy, and characteristic cultural tourism ignites new vitality in the consumer market.

Since its opening, the Shanghai Museum's exhibition 'The Summit of the Pyramid: The Civilization of Ancient Egypt' has attracted audiences from all over the country, with the exhibition fever continuing without interruption. As summer approaches, starting from July, the exhibition will add night sessions until 9 PM every day. The exhibition will run until August 17th, and in the last week, it will launch a 'Sleepless Night' mode, inviting visitors to participate in the '7x24-hour non-closing' Egypt exhibition experience. The museum interpreter introduced that starting from July 1st, there will be night sessions every evening, especially in the last week when the museum is open 24 hours a day. During the final period, more people will be able to visit the museum, appreciating exquisite cultural relics without leaving the country.

At the same time, public cultural spaces such as Xujiahui Academy and Peace Academy have also extended their opening hours to late at night, enriching the cultural life of citizens at night. As the first 24-hour open library in Shanghai, Peace Academy attracts many local citizens to come for night reading every evening.

It is reported that Shanghai is actively developing evening tours for museums, with museums and libraries among the pilot sites open late at night, adding more options to people's cultural nightlife and further satisfying the diverse cultural needs of citizens.

Henan Luoyang: Explore the Ancient Tomb Museum and experience the 'Museum Magic Night'

In Henan, the Luoyang Ancient Tomb Museum specially launched night tours in the evening, allowing the audience to experience a wonderful museum night.

This is the Luoyang Ancient Tomb Museum, where 25 tombs from different dynasties and different types have been carefully selected from the hundreds of thousands of ancient tombs around the Mangshan area and moved and reconstructed here. Let us start a 'tomb exploration mystery tour' through night tours.

In the Northern Song Dynasty mural tomb, a 'Woman Opening the Door' mural is painted on the wall directly opposite the tomb door. This type of mural was very popular in the Song Dynasty, symbolizing that there are courtyards, houses, and halls behind the false door, and it also indicates that the tomb room has not reached its end.

The night tour activity interprets the background stories of ten ancient tombs, and players hold 'tomb exploration scrolls' as they navigate through tombs from the Western Han Dynasty to the Jin Dynasty.

It is hard to imagine how skilled artisans designed the top of the tomb into the shape of 16 dougong, making the entire tomb room remain intact for thousands of years. It is even harder to imagine how exquisite the carving skills are, as the Northern Song Dynasty brick carving tomb makes the underground tomb room have the shape of residential buildings on the ground.

Not only that, night tours also incorporate task card challenges and decryption. After successfully completing the challenge, visitors can exchange for cultural and creative souvenirs. In 2024, the number of visitors to the Luoyang Ancient Tomb Museum exceeded 2.05 million. This year, Henan Province has released 15 major theme tourism routes, and the Luoyang Ancient Tomb Museum is one of the stops.

New consumer scenes stimulate the new vitality of cultural and tourism in summer

This summer, various places are actively creating new consumer scenes. The rich integration and innovation of 'museum + drama', 'park + mall', and 'music + intangible cultural heritage' are injecting new vitality into cultural and tourism consumption.

Hangzhou, Zhejiang: Experience drama in cultural and historical spaces, let history 'come alive'

In Hangzhou, Zhejiang Province, some museums have broken the traditional exhibition design and integrated drama stages into cultural and historical spaces. In the traditional drama hall of the Zhejiang Province Intangible Cultural Heritage Museum, the meticulously reconstructed traditional drama stage and the display of opera create an immersive new performance space. Every week, classic selections from different genres such as the Yue opera and Kunqu are performed here. Foreign tourists excitedly said, 'It's my first time watching a play, and the impression is very deep. The body language and footwork of the actors express the emotional expression, which moves me very much.'

Guangdong: 'Park-style' shopping mall creates a new shopping experience

In many cities, a 'park-style' shopping mall integrating natural landscapes, commercial facilities, and diverse cultural spaces is leading the new trend of urban life with its unique charm. Entering this shopping mall named 'Butterfly Tree Valley' in Huizhou, Guangdong Province, it feels as if entering a 'forest fairyland'.

Cangzhou, Hebei: Music concert resounds by the Grand Canal, cultural and tourism revitalizes with new vitality

The combination of 'music' and 'intangible cultural heritage' is also becoming a new cultural and tourism card for many places. Yesterday, by the Grand Canal in Cangzhou, Hebei Province, a concert covering many classic pieces was grandly opened. Singers and representatives of intangible cultural heritage took turns on stage, bringing a feast of the senses to the audience. In the performance, traditional arts such as martial arts, acrobatics, and Xihedagupu were ingeniously integrated with modern music, allowing the audience to fully experience the unique charm of the canal culture.

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