Shenyang, July 1st (Reporter Han Hong, Yu Haiyang) The 'Dialogue and Negotiation between High-quality Resources and Cultural and Creative Enterprises' was recently held at the Peiwen Hall of the Liaoning Provincial Museum.

This negotiation meeting is hosted by the Public Cultural Service Center of Liaoning Province, not only building an efficient matching platform but also carrying the important strategic mission of replicating and promoting the successful experience of the Liaoning Provincial Museum, promoting the systematic, cultural, and creative, scaling, and industrialization of Liaoning's cultural resources, and transforming the Public Cultural Service Center of Liaoning Province into a core source of origin and a vital force for Liaoning's cultural and creative industry.

On June 30th, the 'Dialogue and Negotiation between High-quality Resources and Cultural and Creative Enterprises' was held at the Peiwen Hall of the Liaoning Provincial Museum. Photo by Yu Haiyang

As reported, the achievements of the Liaoning Provincial Museum in the field of cultural and creative development, especially the successful practice of the 'Liao Museum Collection' project that connects the entire chain of 'research and development, promotion, and sales', has become a benchmark for the activation of resources in cultural and historical units in Liaoning Province. This negotiation meeting focuses highly on the systematic replication and promotion of this 'Liao Museum Experience'. As an important case, the Shenyang Imperial Palace Museum deeply analyzes its full process of IP authorization and product development, providing a referenceable and operable model for cultural institutions and cultural and creative enterprises in Liaoning Province.

Relying on the powerful resource integration and platform hub functions of the Public Cultural Service Center of Liaoning Province, this meeting accelerates the transformation of sleeping cultural relics, intangible cultural heritage, and regional culture into culturally creative products with market competitiveness. Through institutional innovation and industrial docking, it helps cultural and creative enterprises to achieve product scaling, branding, and industrialization, ultimately forming a two-wheel development pattern of 'resource culturalization and cultural industry industrialization'.

The conference is arranged to deeply share successful models such as the 'Liao Museum Experience' and the Shenyang Imperial Palace, providing a full-process practical guide from IP mining, authorization management, product design to market operation, helping cultural institutions in Liaoning Province to enhance their resource transformation capabilities. The Public Cultural Service Center of Liaoning Province will integrate the core cultural IPs, characteristic skills, and regional cultural symbols of its affiliated museums, libraries, intangible cultural heritage centers, and key cultural enterprises for a concentrated promotion, creating a 'one-stop resource pool' for cultural and creative enterprises.

The negotiation meeting also includes free negotiations and 'one-on-one' precise matching sessions, where resource providers and enterprises can communicate deeply on specific directions such as IP authorization, joint development, and channel construction, striving for precise matching of needs and resources and promoting the achievement of on-site cooperation intentions.

This negotiation meeting is not only a concentrated display of Liaoning's rich cultural treasures, but also a clarion call for Liaoning's cultural industry to advance towards efficient resource transformation and deep integration of industries. The Public Cultural Service Center of Liaoning Province will take this negotiation meeting as an important starting point, give full play to the role of resource coordination and platform leadership, and strive to become a 'source of origin for cultural and creative industries'. It will systematically sort out, scientifically evaluate, and creatively activate Liaoning's cultural resources, continuously launch high-value IPs and creative concepts, and provide an inexhaustible source for industrial development.