The team

Supporting you to deliver with confidence

Our team encompasses a spectrum of professionals with expertise in quantitative and qualitative market research and analysis. We have backgrounds in economics, geography, statistics, sociology and psychology. Our collective depth of knowledge and experience is brought to together for each and every project.

We’re proud of what we do and our superior customers service is what set us apart from our competitors. Whether you prefer a hands-on approach or like to be more involved, our team of friendly expert researchers are happy to work around your needs.

You can rely on us to tell you what you need, rather than what we think you might want to hear!

We’re a boutique agency, and we’re proud to support you every step of the way so you are confident in your data.

Board and Management team

Andrew White
CEO & Co-Founder
Andrew White
Jessica Bunce
COO & Co-Founder
Jessica Bunce
Jane Hales
Board Director
Jane Hales
Julie Merry
Consultant Chief Financial Officer
Julie Merry

Andrew White

CEO & Co-Founder

Top tip

If you get your brief or desired headlines down at the start of the project, you’re less likely to end up going round in circles when it comes to questionnaire design. See our blog for advice on how to write a research brief.

Why does research make the world go round?

Research not only makes the world go round, but has the potential to change the world too. If you ask the right questions, and do the right analysis you can find things that you didn’t even know you were looking for.

Jessica Bunce

COO & Co-Founder

Top tip

If you get your brief or desired headlines down at the start of the project, you’re less likely to end up going round in circles when it comes to questionnaire design. See our blog for advice on how to write a research brief.

Why does research make the world go round?

8Research not only makes the world go round, but has the potential to change the world too. If you ask the right questions, and do the right analysis you can find things that you didn’t even know you were looking for.

Jane Hales

Board Director

Julie Merry

Consultant Chief Financial Officer

Market Research team

Tom W. Davis
Associate Director – Research
Tom W. Davis
Carlotta Fois
Sr. Research Manager
Carlotta Fois
Naomi Fenton
Sr. Research Manager
Naomi Fenton
Rivneet Mann
Sr. Research Manager
Rivneet Mann
Joe Dalzell
Research Manager
Joe Dalzell
Ines Silva
Research Manager
Ines Silva
Olivia Lake
Research Manager
Olivia Lake
Nithasha Suganthan
Research Manager
Nithasha Suganthan
Hemant Patel
Innovation Executive
Hemant Patel
Abigail Tune
Research Executive
Abigail Tune
Eve Fraser
Research Executive
Eve Fraser
Mia Kirby
Research Executive
Mia Kirby
Yi Tang
Research Executive
Yi Tang
Alexander Gerring
Jr. Research Executive
Alexander Gerring
Rosie Ahthiong
Jr. Research Executive
Rosie Ahthiong

Tom W. Davis

Associate Director – Research

Carlotta Fois

Sr. Research Manager

Naomi Fenton

Sr. Research Manager

Top tip

If you get your brief or desired headlines down at the start of the project, you’re less likely to end up going round in circles when it comes to questionnaire design. See our blog for advice on how to write a research brief.

Why does research make the world go round?

12Research not only makes the world go round, but has the potential to change the world too. If you ask the right questions, and do the right analysis you can find things that you didn’t even know you were looking for.

Rivneet Mann

Sr. Research Manager

Top tip

If you get your brief or desired headlines down at the start of the project, you’re less likely to end up going round in circles when it comes to questionnaire design. See our blog for advice on how to write a research brief.

Why does research make the world go round?

6Research not only makes the world go round, but has the potential to change the world too. If you ask the right questions, and do the right analysis you can find things that you didn’t even know you were looking for.

Joe Dalzell

Research Manager

Ines Silva

Research Manager

Olivia Lake

Research Manager

Top tip

If you get your brief or desired headlines down at the start of the project, you’re less likely to end up going round in circles when it comes to questionnaire design. See our blog for advice on how to write a research brief.

Why does research make the world go round?

2Research not only makes the world go round, but has the potential to change the world too. If you ask the right questions, and do the right analysis you can find things that you didn’t even know you were looking for.

Nithasha Suganthan

Research Manager

Hemant Patel

Innovation Executive

Top tip

If you get your brief or desired headlines down at the start of the project, you’re less likely to end up going round in circles when it comes to questionnaire design. See our blog for advice on how to write a research brief.

Why does research make the world go round?

1Research not only makes the world go round, but has the potential to change the world too. If you ask the right questions, and do the right analysis you can find things that you didn’t even know you were looking for.

Abigail Tune

Research Executive

Eve Fraser

Research Executive

Mia Kirby

Research Executive

Yi Tang

Research Executive

Alexander Gerring

Jr. Research Executive

Rosie Ahthiong

Jr. Research Executive

Marketing and Support team

Jevian Fernandez
Senior Marketing Executive
Jevian Fernandez
Peter Brown
Graphic Designer
Peter Brown
Alessia Martini
Sr. Customer Success and Account Manager
Alessia Martini
Sheila Duke
Office & Finance Manager
Sheila Duke

Jevian Fernandez

Senior Marketing Executive

Peter Brown

Graphic Designer

Alessia Martini

Sr. Customer Success and Account Manager

Sheila Duke

Office & Finance Manager

Top tip

If you get your brief or desired headlines down at the start of the project, you’re less likely to end up going round in circles when it comes to questionnaire design. See our blog for advice on how to write a research brief.

Why does research make the world go round?

13Research not only makes the world go round, but has the potential to change the world too. If you ask the right questions, and do the right analysis you can find things that you didn’t even know you were looking for.

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The training we ran with Sapio was extremely useful for the whole team; from new members, through to experienced account handlers. Giving the team the time to step away from immediate client work, and think about new approaches to using insight in a way that can unlock conversations, drive brilliant creatives, and deliver killer campaign results has been game changing.

Elizabeth Jones
MD
With PR
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The research project has been such a valuable tool, both for giving us the confidence to proceed and for bringing funders on-board. As a relatively young, small charity, market research at this scale is not something we’d engaged in before, but the insights delivered means we’re definitely considering it for future initiatives.

Louise Goulden
Founder & CEO
The Together Project (Charity Giveaway Winner)
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Working with the team at Sapio Research was such a great experience. From our first call, and all throughout the process, they were extremely helpful, knowledgeable and very responsive. The team provided great insight into our project from the start, which was really helpful given we were taking this survey from a North American focus to a global audience. The presentations and report have gotten a lot of interest and have been well received. We have other teams working with them and would not hesitate to recommend them to anyone. Thank you Sapio Research for all your support and we look forward to working with you again.

Shelley Hutchinson
Marketing Communications Manager, Canada
Fortinet Training Institute
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We were very pleased to discover their approach to developing and building out our brief and delivering additional assets to the project.

Tom Leeson
Industry & Value Marketing Strategist
OpenText
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We wouldn’t hesitate to recommend Sapio Research to any other organisation.

Gemma Spinks
Director
Neo PR
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Hestia has been working with Sapio Research since 2022 and we have collaborated on a number of projects, including brand awareness tracking and the creation of a new ‘Mental Health Index’ for London.
The team are always incredibly supportive and quick to respond, and have provided valuable consultancy as we have refined our approach to measuring brand awareness. We continue to work with them to run regular market research projects, and I wouldn’t hesitate to recommend them to others.
They’ve also donated and raised money to support survivors of domestic abuse and have volunteered at events for survivors and their families such as our ‘Big Day Out’ festival over the summer. They are more of a valued partner than a typical research supplier, and we really appreciate all the support they have provided.

Susan Rogers
Head of Communications
Hestia
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The work Sapio Research carried out has given us clearer visibility on our customers views and perceptions. It has enabled our organisation to have an increased focus on the areas that really matter to our customers and to also celebrate the positive feedback that we received as part of the process

Richard Morgan
Head of Customer Experience
Equans
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Sapio Research were a pleasure to work with. The team was quick to pick up on our specific needs and turn around our complex, multi-national, small business research in a matter of days. We look forward to having the opportunity of working with her and the wider Sapio Research team again in the near future.

Michael Stovell
Commercial Manager
BCSG
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Since 2022, WE Communications has partnered with Sapio Research on our proprietary Brands in Motion reports, leveraging their expertise in gathering impactful insights from a variety of industries around the globe. Their professionalism, guidance, and dedication to every research project we’ve undertaken with them have made them an indispensable partner to WE Communications. Sapio Research is a supportive team that provides speedy, high-quality service and consistently goes above and beyond expectations. I personally recommend them to any company seeking a reliable research partner.

Mary Dollente
Research Manager, Australia
WE Communications
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Sapio Research were a brilliant partner for our Electric is Now project, helping us hone the perfect survey to tap into UK consumers’ barriers, motivators and sources of influence when it comes to the purchase of electric vehicles. The resulting report has formed the linchpin of our agency’s new business strategy, with the accompanying launch event generating many leads, one of which has been converted into a piece of new business already!

Hannah Baker
Marketing and New Business Director
Foxtrot Papa Agency
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Archetype UK has worked with Sapio Research for over five years. In that time, we’ve collaborated on a raft of local and international projects; delivering credible third-party research to support us with data for client PR, content and digital campaigns as well as insight and intelligence for new business proposals. We’ve worked together on large scale consumer campaigns, smaller more niche studies talking to business and technology decision makers and a hybrid of the two – some of which are now in their third or fourth annual iterations.
The Sapio Research team not only combine expertise and understanding with impressive client service but are hugely collaborative. They are a boutique research house and with that comes a level of attentiveness, agility, flexibility and partnership that you don’t always find with larger corporations. They are always willing to brainstorm, help iterate or evolve approaches and have helped to upskill our teams on optimising our research questionnaires to reach our desired output. A particular talent which stands them out from competitors is their attention to detail and survey-flow optimisation; they catch errors and inconsistencies and reword and restructure surveys to get the most from the question numbers, all while maintaining high levels methodological integrity.
As a team, we’ve been able to add considerable value to our own proposals and we’ve also found a trusted partner we can recommend for our clients looking to undertake their own research campaigns. We recommend them very highly.

Holly Jefferies
Associate Director
Archetype
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Thank you all. The project has been a challenge with the evolving scope but has delivered some really good data and insight, which helped our client a lot. In addition to delivering for Dulux, this has also confirmed we have a very strong partner for any future research requirements we have, which was critical too. 

Stuart Ball
Founding Partner
SPMG
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Without Sapio Research’s industry knowledge, honesty and creativity, we would not have the reputation and track record that we do.

Will Gardiner
Senior Director of Demand Gen | Advisor & CMO at Nibble
Analytic Partners
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Thank you again so much for all of your tremendously hard and FAST work to secure us the research data in time, and to even get us your analysis deck earlier than we even anticipated! During that crazy sprint before the Christmas break being able to get extra thinking time to leverage the data was really appreciated. With your help, we were able to successfully translate the findings to a finalised narrative and whitepaper outline pre-holidays, enabling the team to focus on finalising the whitepaper and supplementing it with case studies and quotes post holidays.

Sophia Brockman
International planning Director, APAC & EMEA
We communications
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As a workplace strategy consultancy, engaging effectively with our client’s employees is critical and Sapio Research is our go-to supplier for staff surveys. The process is always stress-free and turnaround times for both building the survey and providing the results data are very quick. I particularly appreciate the way Sapio Research demonstrate a real concern for quality and frequently make helpful suggestions regarding question formats or raise a query if something doesn’t look right in the question set. I have found them to be unfailingly helpful and responsive and would not hesitate to recommend them.

Judy Gavan
Associate Director
HCG
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When insights are required to drive engaging content that delivers actual business outcomes, Sapio Research have been invaluable.

Tom Buttle
President & Managing Director
MikeWorldWide (MWW)
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This piece of research is going to support a lot of decisions with our strategy review right now; this report will help us a lot in the future. I think we will keep returning to it over the next few years as its rich in data and insights, and answers lots of questions we are repeatedly asked. I know it will have legs beyond our current project. We’d just like to say a huge thank you. We’re really chuffed to have been given the opportunity to work with you and to have all of this work done at no cost to us. We are absolutely thrilled, and really appreciate all the effort you’ve put in and your flexibility.

Areenay Hatamian
Insight Manager
Girlguiding UK (Charity Giveaway Winner 2023)
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As a novel start-up in a poorly-researched space, we needed to validate the problems Whirli is solving. Sapio Research were fantastic partners from start to finish – creative in brainstorming angles, careful in designing the questions, and rigorous in analysing the results. The research brought a wealth of insights, backed by hard figures, for our business decision making and for us to talk about publicly in the press.

Nigel Phan
Founder
Whirli
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The fact that the data was so unique really helped get the coverage.

Ian Morton
Campaigns Manager
Campaign Collective
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Sapio Research has been an exceptional partner for DoubleVerify’s global research initiatives over the past several years. Sapio’s expertise in conducting multi-national custom research has consistently delivered high-quality insights that help us provide actionable intelligence to our clients.

What sets Sapio Research apart is their methodological rigor and ability to execute complex custom research projects with precision across diverse markets. Their teams are always willing to get creative and simplify the process for us. Their collaborative approach makes them easy to work with, and the insights generated through our partnership continue to inform strategic decisions across the digital advertising industry.

I highly recommend Sapio Research to any organization seeking a research partner that combines global reach with unwavering commitment to quality.

Collette Spagnolo
VP, Marketing, Integrated Marketing and Analytics
DoubleVerify
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Sapio Research has been a wonderful partner to work with. They listened closely to our business goals and objectives and created a research design that best fit our needs.

Jamie Bothwell
Director of Marketing, Northern Europe
DocuSign
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The Sapio Research team is nothing short of a professional, well-oiled machine! Not only did they exceed our expectations throughout the duration of the project by coming in before schedule on all deliverables, but they also designed and produced a beautiful asset that Nasuni will be able to use for the foreseeable future. We are so pleased with the consistent communication, collaboration, and guidance the team was able to provide, and are already seeing great results for our report in the early stages of its promotion.

Kristin Concannon
Sr Communications & Content Strategy Manager
Nasuni
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