‹ Sectors

Marketing & PR

Helping agencies and consultancies cut through the noise with compelling campaigns

We’re trusted by

Definition PR
With PR
Archetype
We Comms
Publicis Pro
Mike Worldwide
Neo 1
Nano
Skout
Spark
Speed
Tyto 1

The marketing and PR industry merges creative, strategic, and analytical skills to build brand awareness that leads to better sales outcomes for their clients. They also focus on building a positive image and managing the client’s reputation in the marketplace.

Since 2023, the marketing and PR sector has seen massive disruption due to the adoption of generative AI. While ancillary tasks have reduced, but the need for more nuanced content strategies has increased. Clients are looking for more strategic creative solutions to amplify their brand and help build awareness on LLMs (like ChatGPT, Claude, Gemini, Perplexity, etc) and AI-search platforms.

Advancements in SEO, GEO and AEO have forced marketing and PR agencies to include data-backed narratives in their campaigns. This approach helps the client build more authority and increases the chances of being ranked in top searches.

How can we help?

Our team of experienced market researchers are experts in supporting marketing,
PR and B2B agencies in all areas of content and thought leadership, audience, and brand research.

We understand the issues you face and how best to reach audiences, and we’re here to help you create
the best engagement strategies for your clients.

We design bespoke market research projects to bring your data to life and add value to your campaigns,
ensuring credibility and authority so you can deliver with confidence.

Quickfire Insights

[Insights recording] Quickfire Insights
In under 19-mins you’ll learn how to quickly go from data to stories.

Bespoke advice and analysis

Thought Leader 1

Compelling outputs

PR Opportunities 1
  • Key takeaways for PR campaigns – headlines creation and checking your press releases
  • Asset creation – insights report/whitepaper writing and design, infographics, storyboards & videos, socials, etc.
  • Any other bespoke outputs to assist with your strategy and campaigns – significance testing (is it really a finding?), brand maps, and more
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Free research training

Making sure your team understands the research, and knows what to do with the insights.

We know that the key to unlocking great insights isn’t just down to one thing. This is why we also provide bespoke research training so you get better research outputs. We can cover:

  • questionnaire design
  • data analysis
  • data storytelling
  • any other topic of your choice

Just let us know where the gap is and we’ll help!

Burtt Jones Brewer Sapio Southwark Street April 2023 c Nick Miners Photography 13

What is it like to work with us?

At Sapio Research, all our research is treated uniquely, and our approach is bespoke to the needs of your clients as well as your agency.

We can offer as much or as little support as you would like.

We’re passionate about making sure you’re confident in designing the right project and questions, reading your data and hitting your headlines, so much so that we’ve created a huge Advice & Tutorials section.

We answer your questions about newsworthy sample sizes, how to analyse international data, data quality and more. We’ve even put a together a statistical difference calculator so you can test your key data points.

Listen to our CEO Andrew White and Lee Simpson (ex-Skout PR) to get a feel of how we work with our agency partners to elevate their strategy.

How to use research for content & thought leadership?
Breathing life into market research for longevity
Finding interesting angles to stay relevant

Data 2 Story for creative professionals: What’s the hype all about?

Testimonials

Since 2022, WE Communications has partnered with Sapio Research on our proprietary Brands in Motion reports, leveraging their expertise in gathering impactful insights from a variety of industries around the globe. Their professionalism, guidance, and dedication to every research project we’ve undertaken with them have made them an indispensable partner to WE Communications. Sapio Research is a supportive team that provides speedy, high-quality service and consistently goes above and beyond expectations. I personally recommend them to any company seeking a reliable research partner.

Mary Dollente
Research Manager, Australia
WE Communications

Testimonials

The training we ran with Sapio was extremely useful for the whole team; from new members, through to experienced account handlers. Giving the team the time to step away from immediate client work, and think about new approaches to using insight in a way that can unlock conversations, drive brilliant creatives, and deliver killer campaign results has been game changing.

Elizabeth Jones
MD
With PR

Testimonials

Archetype UK has worked with Sapio Research for over five years. In that time, we’ve collaborated on a raft of local and international projects; delivering credible third-party research to support us with data for client PR, content and digital campaigns as well as insight and intelligence for new business proposals. We’ve worked together on large scale consumer campaigns, smaller more niche studies talking to business and technology decision makers and a hybrid of the two – some of which are now in their third or fourth annual iterations.
The Sapio Research team not only combine expertise and understanding with impressive client service but are hugely collaborative. They are a boutique research house and with that comes a level of attentiveness, agility, flexibility and partnership that you don’t always find with larger corporations. They are always willing to brainstorm, help iterate or evolve approaches and have helped to upskill our teams on optimising our research questionnaires to reach our desired output. A particular talent which stands them out from competitors is their attention to detail and survey-flow optimisation; they catch errors and inconsistencies and reword and restructure surveys to get the most from the question numbers, all while maintaining high levels methodological integrity.
As a team, we’ve been able to add considerable value to our own proposals and we’ve also found a trusted partner we can recommend for our clients looking to undertake their own research campaigns. We recommend them very highly.

Holly Jefferies
Associate Director
Archetype

Testimonials

Thank you all. The project has been a challenge with the evolving scope but has delivered some really good data and insight, which helped our client a lot. In addition to delivering for Dulux, this has also confirmed we have a very strong partner for any future research requirements we have, which was critical too. 

Stuart Ball
Founding Partner
SPMG

Testimonials

Thank you again so much for all of your tremendously hard and FAST work to secure us the research data in time, and to even get us your analysis deck earlier than we even anticipated! During that crazy sprint before the Christmas break being able to get extra thinking time to leverage the data was really appreciated. With your help, we were able to successfully translate the findings to a finalised narrative and whitepaper outline pre-holidays, enabling the team to focus on finalising the whitepaper and supplementing it with case studies and quotes post holidays.

Sophia Brockman
International planning Director, APAC & EMEA
We communications

Testimonials

Sapio Research were a brilliant partner for our Electric is Now project, helping us hone the perfect survey to tap into UK consumers’ barriers, motivators and sources of influence when it comes to the purchase of electric vehicles. The resulting report has formed the linchpin of our agency’s new business strategy, with the accompanying launch event generating many leads, one of which has been converted into a piece of new business already!

Hannah Baker
Marketing and New Business Director
Foxtrot Papa Agency

Testimonials

We wouldn’t hesitate to recommend Sapio Research to any other organisation.

Gemma Spinks
Director
Neo PR

Testimonials

When insights are required to drive engaging content that delivers actual business outcomes, Sapio Research have been invaluable.

Tom Buttle
President & Managing Director
MikeWorldWide (MWW)

Testimonials

Without Sapio Research’s industry knowledge, honesty and creativity, we would not have the reputation and track record that we do.

Will Gardiner
Senior Director of Demand Gen | Advisor & CMO at Nibble
Analytic Partners

Case Studies

B2B
Foxtrot Papa
Foxtrot Papa
The brief Foxtrot Papa, an automotive content and experience agency wanted to raise their visibility among Comms Directors and Brand Directors in the Automotive sector....
Read more
B2B
Kimberly-Clark Professional
Kimberly-Clark Professional
The brief Kimberly-Clark Professional partners with businesses to create "Exceptional Workplaces", helping make them healthier, safer and more productive. It manufactures and supplies out of...
Read more
Consumer
Storm12
Storm12
The brief A property developer in the South of England was preparing to launch a new brand, directed at a young, social and trendy audience,...
Read more

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