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The marketing and PR industry merges creative, strategic, and analytical skills to build brand awareness that leads to better sales outcomes for their clients. They also focus on building a positive image and managing the client’s reputation in the marketplace.
Since 2023, the marketing and PR sector has seen massive disruption due to the adoption of generative AI. While ancillary tasks have reduced, but the need for more nuanced content strategies has increased. Clients are looking for more strategic creative solutions to amplify their brand and help build awareness on LLMs (like ChatGPT, Claude, Gemini, Perplexity, etc) and AI-search platforms.
Advancements in SEO, GEO and AEO have forced marketing and PR agencies to include data-backed narratives in their campaigns. This approach helps the client build more authority and increases the chances of being ranked in top searches.
How can we help?
Our team of experienced market researchers are experts in supporting marketing,
PR and B2B agencies in all areas of content and thought leadership, audience, and brand research.
We understand the issues you face and how best to reach audiences, and we’re here to help you create
the best engagement strategies for your clients.
We design bespoke market research projects to bring your data to life and add value to your campaigns,
ensuring credibility and authority so you can deliver with confidence.

[Insights recording] Quickfire Insights
In under 19-mins you’ll learn how to quickly go from data to stories.
Bespoke advice and analysis

- Questionnaire advice and design, and audience advice and targeting
- In-depth, bespoke research approach – gap analysis, segmentation, persona development, brand awareness and evaluation
- Comprehensive data analysis – data tables, charts, visualisations (globally and by country) and Data 2 Story
Compelling outputs

- Key takeaways for PR campaigns – headlines creation and checking your press releases
- Asset creation – insights report/whitepaper writing and design, infographics, storyboards & videos, socials, etc.
- Any other bespoke outputs to assist with your strategy and campaigns – significance testing (is it really a finding?), brand maps, and more
Best resources for agencies

Free research training
Making sure your team understands the research, and knows what to do with the insights.
We know that the key to unlocking great insights isn’t just down to one thing. This is why we also provide bespoke research training so you get better research outputs. We can cover:
- questionnaire design
- data analysis
- data storytelling
- any other topic of your choice
Just let us know where the gap is and we’ll help!

What is it like to work with us?
At Sapio Research, all our research is treated uniquely, and our approach is bespoke to the needs of your clients as well as your agency.
We can offer as much or as little support as you would like.
We’re passionate about making sure you’re confident in designing the right project and questions, reading your data and hitting your headlines, so much so that we’ve created a huge Advice & Tutorials section.
We answer your questions about newsworthy sample sizes, how to analyse international data, data quality and more. We’ve even put a together a statistical difference calculator so you can test your key data points.












