Data 2 Story® by Sapio Research

The platform is designed to be intuitive and user-friendly, minimising the learning curve for new users. AI queries and prompts have been pre-engineered to enable you to get started immediately.
During the onboarding phase we'll also provide a free training session for your team, ensuring they understand the core functionalities and can use the platform effectively. Additionally, you will be able to access extensive support resources, including tutorial videos and step-by-step guides, as well as in-platform chat support for assistance.

Our platform includes built-in examples and templates for questions to guide you in crafting effective queries and getting the best insights. Furthermore, our support team is available to assist you in tailoring your questions to specific project needs, ensuring that queries align with your objectives and result in valuable insights.

At the moment, the platform exclusively uses high-quality, verified data generated by Sapio Research - we avoid external sources as we cannot guarantee their quality.

This approach allows us to ensure data accuracy and provide dynamic, relevant insights that drive compelling stories, rather than relying on flat, generic information.

At no point in the process will our platform look at external sources or perform any sort of web scraping. We understand the importance of reliable data, so our platform only uses data that you can trust, which is the data that our team of expert researchers rigorously collected and quality-checked for you.

When using the platform, you'll also be able to access a series of features to help you validate a hypothesis, statement or headline. We created clickable links within the different outputs, so you can quickly go back to the relevant question in the data table and check the accuracy of the narrative you wish to push forward.

Please bear in mind that neither humans or AI are 100% reliable. For this reason, we always recommend checking the output that our AI platform provides as you would check the output that a human would create. Our algorithms and processes have been tested extensively for accuracy, allowing users to trust that the insights are based on solid, verified information. Additionally, our support team is available to provide guidance, ensuring that the insights align with your team’s objectives and expertise.

Finally, we understand the value of human expertise and critical thinking. Our platform is designed to complement, not replace, human analysis. The insights generated serve as a foundation that your team can build on, allowing them to focus on what matters the most, i.e. the creative aspects of their work (strategic interpretation, nuanced understanding, writing compelling stories, etc.).

Data 2 Story is designed as a data storytelling platform, to save you a lot of time analysing and crafting stories from your research data. It is not currently built as a dashboard or a data visualisation tool - to support with this, we offer other outputs such PPT reports (global, by countries, etc.), which are tailored to your needs and objectives.

Our platform is uniquely tailored to address common pain points we’ve observed across clients in our decades of experience in the industry. We’ve designed it based on specific client feedback to tackle challenges not addressed by other tools. We encourage a trial to see the specific ways our platform meets your needs.

Data security is our top priority. We use industry-standard encryption and secure servers to protect all client data. Additionally, we comply with GDPR and other privacy regulations, ensuring that all data handling meets the highest security standards. Detailed information on our security protocols is available upon request.

We acknowledge that many teams already use internal analysis tools, but our platform is designed specifically to address market research challenges that often aren’t addressed by other tools. By providing data-driven, real-time narratives, Data 2 Story enables teams to react quickly to news events such as crisis communication needs, delivering insights that elevate storytelling and audience engagement.
Data 2 Story is especially beneficial in situations that require rapid narrative development, such as crisis communications or responding to emerging news. With all the necessary data at hand, you can craft responsive, timely narratives, facilitating data-driven storytelling and news-jacking to stay relevant and proactive in media discussions.

Our platform is designed to work alongside and enhance the work of in-house insights teams, not replace them. It streamlines routine data analysis tasks, freeing up internal researchers to focus on high-value strategic activities.