Trusted by,
Collectively this industry comprises of enterprise technology that aims to solve businesses challenges and provide essential, non-production support functions such as IT, HR, consulting, legal and facilities management to other companies, government and organisations. The industry is a major driver of economic growth and productivity.
The services industry faces pressure from rising costs, digital transformations, regulatory compliances, talent acquisition and retention, economic pressures and shifting client expectations.
How we can help
Ambitious business service companies are increasingly realising that the personal touch is underpinned by robust strategies to develop processes that can deliver the desired results.
It’s often more difficult to talk in terms of products, features can be hard to spot and USPs are often reputation based. No wonder the top legal, accountancy and advisory services invest more in intelligence gathering than product led businesses. The need for insight to combat the competition is high.
Service orientated businesses are close to clients (or they should be) but sometimes closeness brings its own challenges. Clients often don’t like to share their frustrations for fear of upsetting someone they work with (and probably rely on), even when they’re asked direct questions.
We bring a level of impartiality and neutrality that helps to identify problems before they occur. We understand the challenges associated with selling, developing and marketing business services and provides market research that helps you deliver more effectively.
Strategic research
- Service and proposition development – Inevitably business services are close to clients, the market and even prospects so they have an excellent understanding of how things are changing and what might work.
- Reputation building and visibility – Unlike product-centric companies, service-led organisations quite often struggle to find themes and topics to message around. We work with service organisations to develop research led content initiatives that raise visibility, build reputation and strengthen the brand.
- Customer satisfaction and retention – We can even identify new opportunities that aren’t identified through direct questioning.
- Brand evaluation and positioning – Professional service brands are defined by delivery, experience, emotions, relationships, touchpoints, reputation and expertise (amongst others). This makes them unique and challenging to understand and evaluate but understanding how your brand is seen and what clients and prospects look for in a brand is more critical than ever.
Content and Thought Leadership research
- Annual tracker reports to share with prospects
- Take stock of the industry trends and lead the narrative
- Build thought leadership content backed by data
- Fuel your marketing and content engine to include research-driven insights, produce blog-posts, social media deliverables, downloadables, webinars and in-person events
- Bespoke Content & Thought Leadership Research to help inform your marketing and content strategy
- Build external communication plan for PR campaigns and interviews
- Create trending reports with the help of our Creative Studio
Some of our trending research:
