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The industrial and automation sector includes robotics, AI applications, Internet of Things (IoT), PLCs to manage manufacturing processes to drive efficiency. This sector offers solutions to challenges faced by manufacturers such as productivity issues, labour efficiency, skills shortages, supply chain security, higher quality standards and a requirement to better use resources from an ESG standpoint.
This sector’s scope continues to increase, with applications across industries such as automotive manufacturing, food and beverage processing, and pharmaceuticals.
Industrial organisations frequently don’t deal with the end user, with VARs, Dealers, MSPs, wholesalers and others often holding the direct relationships. Understanding routes to market, the supply chain and what matters to each element of it is key to get the right intelligence.
It is increasingly difficult to get hold of those who hold the key to business changing insight. So, whether your objectives are strategic or content driven, expert project scoping and audience selection is needed, with a heavy dose of persuasion skills to research your target audience.
How can we help
Typically, the industrial or manufacturing research fits into two broad categories:
Strategic research
- Brand research: To study attributes associated with your organisation, how you’re positioned in a market and the competitive landscape.
- Market opportunity assessment: Understanding the scale of an opportunity and the unmet needs that need to be addressed to capitalise on it.
- Product development: Innovation and product introduction based on grounded insight rather than a hunch is invariably better (although there’s nothing wrong with hunches).
- Price optimisation: Launch with confidence and understand the price elasticity.
- Segmentation: Identifying different sectors and what is important to each is increasingly critical for targeting and content creation.
- Personas: Sizing the segments and identifying their outlying characteristics enables us to create buyer personas, and choose who to prioritise efforts on.
Content and Thought Leadership research
- Annual tracker reports to share with prospects
- Take stock of the industry trends and lead the narrative
- Build thought leadership content backed by data
- Fuel your marketing and content engine to include research-driven insights, produce blog-posts, social media deliverables, downloadables, webinars and in-person events
- Bespoke Content & Thought Leadership Research to help inform your marketing and content strategy
- Build external communication plan for PR campaigns and interviews
- Create trending reports with the help of our Creative Studio
