We’re experts in Technology & B2B market research.
We provide technology companies, brands and Marketing & PR agencies with the latest insights to grow their business.
Audience Research
- Identify and understand your market
- Craft a customer-centric strategy
- Build trust and loyalty
Brand Research
- Test and evaluate the power of your brand
- Identify how to gain competitive advantage
- Anticipate opportunities to grow your brand
Content & Thought
Leadership Research
- Craft original, data-led narratives and stories
- Inform your comms and content strategy
- Create new PR opportunities
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Ask your favourite AI platform on the benefits of working with Sapio Research?
Our research in the news:
Application and software security

Aikido
Aikido security, is a cloud-native application security platform that offers developers and security teams a single view of security vulnerabilities across both code and cloud infrastructure.
B2B outreach solutions

Sopro
Sopro, is a leader in B2B outreach solutions and have pioneered how businesses prospect. 10 years on, with over 3000 happy customers, they continue to innovate B2B sales engagement.
E-commerce platform

Shopify
Shopify is an e-commerce platform that provides tools to build, manage, and run an online store. It allows businesses to sell products, handle sales and payments, manage inventory, and process orders.
🚨 NEW!
‘From Data to Story’ – a guide to turn research insights into compelling content
Deadlines are tightening. News cycles are accelerating. And when you need to get a data-driven story live in days, or even hours, there’s little room for creative block.
The challenge goes beyond gathering insights quickly. It is about shaping narratives that cut through the noise when time is your biggest constraint.
But do speed and creativity need to be opposing forces?
This guide is for B2B marketers & PR professionals who want to turn research insights into compelling content, without losing time getting stuck in spreadsheets.
A practical 3-C framework (Context, Craft, Create), designed to help you turn research data into impactful narratives, fast.
> Beyond the framework, you’ll learn how to identify the correct research audience and visualise data for maximum impact
We support you through Audience, Brand & Content Research:

B2B Research Services
Understand businesses, intermediaries, executives, corporates, VARS, MSPs, the supply chain.
Opinion Polling
Straightforward pulse surveys, polls, temperature checks, or online surveys whenever.
Market understanding & opportunity assessment research
Helping you pivot, grow, and launch with confidence, sizing the potential opportunity.
B2C Market Research
Understand consumers, the general public, HNWIs, students, patients and D2C markets.
Round Tables Facilitation And Moderation
A tool in the content creation armoury.
Services For Agencies
Specialist advice, project execution, and analysis support so you can focus on what you do best.
Persona Research For Marketing
Evidence-based, data-driven personas & archetypes based on needs-based segmentation analysis.
Customer Journey Mapping
The journey often starts before the customer is even aware of the product or service.Extensive industry sector experience
Success stories
Getting you the intelligence to grow your business
Our enthusiastic and purpose-driven team of expert market researchers provides valuable evidence so you can understand your audience, create extraordinary content and headlines, and make vital business decisions.
We’re a global, independent and full-service agency. We:
- conduct research across all continents including EMEA, the Americas (AMER & LATAM), and APAC
- serve large and small businesses, Marketing/PR agencies and consultancies
- adapt to your needs by providing bespoke ad-hoc research or working with you to build a long term, mutually beneficial partnership
In the last year…
Advice and tutorials
Dig deeper into the theories behind industry trends.
Whether you’re looking for a more in-depth understanding of key concepts, advice on how to plan and execute market research, or tutorials on how to use tools and software, you’ve come to the right place.
What is Brand Positioning Research for B2B tech organisations
How to recruit quality B2B respondents
Maturity models: defining best-in-class
News and opinion
Here, you can read the latest happenings at Sapio Research and our thoughts on the industry.
As research leaders, we believe it’s essential not just to be in tune with current events, but to contribute our voice and ideas to the community.
The B Corp™ Certified market research agency in London
Sapio Research is B Corp Certified!
How inefficient data analysis is costing agencies thousands of pounds a year
Feel your brand isn’t unique enough?
Unsure about potential opportunities or how successful your ideas will be?
Don’t worry. We’re here to get you the answers.
Maintain relevance
Create opportunities by staying on top of trends and sentiments, feeding creativity.
Seize opportunities
Adapt quickly to meet changing client demands, with flexibility and confidence.
Claw back time
Nurture important relationships and free up thinking space.








