International research comes with its own challenges:
- Understanding cultures and their distinctions
- Identifying and reaching the audience you want to target
- The subtlety of language
- How to analyse and compare results to account for cultural differences
We’ve conducted market research internationally for numerous clients across a myriad of areas:
- Feasibility studies – does the market offer a viable opportunity (‘go’ or ‘no-go’) and if it’s a go how can the product or service be introduced and marketed to best effect.
- Product development and message development – understanding the potential for a new or adapted product or service, the barriers to uptake, the unmet needs and the price people will pay.
- Persona creation – understanding the needs and drivers of individuals and creating campaigns that will resonate with specific groups.
- Insight for global PR campaigns – raising the visibility of brands and associating clients with key issues and topics.
- Brand health checks – essence, awareness, attributes and associations, consideration, reputation, rational and emotional benefits.
Why work with us?
At Sapio Research, we are methodology agnostic and work with partners around the world to ensure that the nuances of local markets are fully understood. We’ve carried out both consumer and B2B research in all continents including the EMEA, APAC, USA, Canada and South America.
We’re always happy to chat – whether you’d like to pick our brains about what’s feasible or need to discuss ballpark costs, don’t hesitate to give us a call.
Sapio Research is a London-based, B2B and consumer market research agency. We have an experienced team of researchers that can offer both qualitative and quantitative research services and tools to help you gain a deeper insight.
View our case studies to read about our recent research.
