Construction & Built Industry

Trusted by,

The construction and built environment have the most complex decision-making processes and potentially the widest range of business activities. From civil engineering and infrastructure to workplace fit outs and refurbishment, we understand the markets and how to access and engage with the company stakeholders that influence and make decisions.

We know how to reach complex audiences and understand the procurement chains that drive decisions across projects of all scales. Our team has years of experience researching the construction sector. We understand the challenges you face, from long sales cycles and multi-layered approvals to the growing pressure around sustainability standards.

How can we help?

Understanding your target audiences is essential to creating approachable marketing materials, especially for organizations that operate primarily in highly specialised industries. By incorporating your audience’s values into what you say and how you say it, you can tap into their emotions and keep them interested in reading.

Strategic research

Customer satisfaction, retention and key drivers of dissatisfaction
Market opportunities and new service introduction
Market sizing by sector and region
Stakeholder influence analysis and customer journey mapping
The impact of the environment and sustainability on decision-making
Brand evaluation, positioning and competitor analysis
Message resonance testing and communication effectiveness evaluation
Questionnaire advice and design, and audience advice and targeting
In-depth, bespoke research approach – gap analysis, segmentation, persona development, brand awareness and evaluation

Content and Thought Leadership research

Reports on wellbeing in the corporate workplace and its impact on productivity
Annual tracker reports to share with prospects
Take stock of the industry trends and lead the narrative
Build thought leadership content backed by data
Fuel your marketing and content engine to include research-driven insights
Key takeaways for PR campaigns – headlines creation and checking your press releases
Asset creation – insights report/whitepaper writing and design, infographics, storyboards & videos, socials, etc.
Any other bespoke outputs to assist with your strategy and campaigns – significance testing (is it really a finding?), brand maps, and more

Topics we’ve covered with research:

Wellbeing in the corporate workplace and its impact on productivity and presenteeism
Customer satisfaction, retention and key drivers of dissatisfaction
Market opportunities and new service introduction
Market sizing by sector and region
Stakeholder influence analysis and customer journey mapping
The impact of the environment and sustainability on decision making
Brand evaluation, positioning and competitor analysis
Message resonance testing and communication effectiveness evaluation
Gender imbalance and its impact on the built environment sector

So, whatever the size or shape of the information challenge, Sapio Research can help. Even if you’re just trying to work out what your company needs to understand, we’re always happy to chat and share our experiences.