
Change is inevitable. In gaming, its a necessity. Technology, creativity and ambition are permanently aligned in transitional furtherance, rarely composed into sedate neutral territory. Keeping up with the insatiable expectancy of gamers is a contemptuously unyielding difficulty. For years consoles have attempted to surpass and at times belittle their contemporaries, goading one another with corporate marketing campaigns that espouse the superiority of a brand. The “POWER” and prevailing content that makes them the preferred choice for the distinguished and “Cool” gamer is still the method of choice in publicizing their marginally different hardware, from the competitors similarly produced games console. The fabricated bickering promoted by all parties only generates further interest and a benign division between friends that choose a different option from yourself. Fans loved it of course, still do. Mocking the others failure as if it were somehow a victory for themselves. The advent of social gaming has only intensified the erratic scrutiny piled on to console creaters, searching for new, innovative ways for people to play games. The newest console to the market is Googles marquee abomination: The Stadia. A console not even released yet, but I already hate!
At first I had mistakingly concluded that this was some pathological fear, influenced by some irrational prudence against something new and foreign. That the dearth of physical games was an omission detrimental to the preservation of game ownership. In actual fact I just think the Stadia is a shallow perversion of what a games console does, not what it is. The Stadia is detached, insipid service, without a trace of individuality or discernable identity. A vapid creation of function and supported by the analytical perogatives of money men. The Stadia is devoid of character, existing as a means of monopolising games, not sharing them. Endorsing the licencing of digital products via a subscription service, propagated to swindle those acclimated to such disreputable business practices. The Stadia is that guy that would rather take selfies with illustrious works of Art rather than admire them. The same individual that believes new equates to better.
Its like Google researched the history and legacy of gaming and concluded that what the next generation of consoles needs is limitations. That consumers need controlling. That progression requires regulating how people interact with games. That streaming them via intermittent WiFi connections is far more glamorous to prospective buyers. “You know what gamers love more than owning, trading and collecting games? Binary code!”. Yeah, sexy!
With the Stadia attempting to infiltrate the gaming firmament, I shudder to think where the industry is going. There’s nothing the Stadia offers that makes it progressive. If anything this charlatan is symbolic of the predatory nature of rapacious corporations, looking to exploit a popular form of entertainment. The Stadia isn’t a platform for gaming, it’s a costly loan for a service you’ll never truly own.
And if this is the intended future of gaming, I don’t think I can be a part of it.
What do you guys think of the Stadia? Is this really the future of games consoles? Let me know in the comments below. Cheers.





