A Case Study on NEX-I -ONCOKINE Intake:
The potential of the anti-ONCOKINE molecule for oncological treatment
NEX-I: specializes in developing healthcare solutions, cancer diagnostics, immunotherapies, etc. Their innovations aim to improve medical technology and patient care in global healthcare markets.
The goal was to create an animated MoA video explaining how the ONCOKINE protein functions as a tumor marker and to illustrate the potential of its corresponding antibody for cancer treatment.
The Vision: Highlight the benefits and potential of their molecule in the fight against cancer.
In the fight against cancer, immunotherapy has shown promise but faces a major hurdle in ‘limited response’ caused by immunotherapy resistance. For this reason,
NEX-I’s objective was clear: to demonstrate what the
anti-ONCOKINE molecule can do against certain types
of cancer, such as lung cancer.
They aimed for a clear, simple yet impactful message: targeting ONCOKINE could significantly advance cancer treatment. NEX-I introduces a new therapeutic option—a monoclonal antibody specifically designed to target this protein.
+ $246 billion
Total annual cost of cancer treatment in the US by 2030.
About 50%
Of oncology research investments were directed towards immunotherapy.
+19% engagement
It is achieved thanks to 3D medical animation.
A tailored message for a particular audience
ONCOKINE binds to its receptors on cancer and immunosuppressive cells, leading to immune evasion and tumor survival. It also helps cancer cells resist destruction from various anti-cancer mechanisms.
NEX-I suggests a new therapeutic option, a monoclonal antibody targeting ONCOKINE, which could reverse immune suppression and restore the immune system’s ability to recognize and eliminate tumor cells as well as sensitize them to other treatments.
A tailored message for a particular audience
ONCOKINE binds to its receptors on cancer and immunosuppressive cells, leading to immune evasion and tumor survival. It also helps cancer cells resist destruction from various anti-cancer mechanisms.
NEX-I suggests a new therapeutic option, a monoclonal antibody targeting ONCOKINE, which could reverse immune suppression and restore the immune system’s ability to recognize and eliminate tumor cells as well as sensitize them to other treatments.
KNOW-HOW: A strong potential showcased in a top-notch 3D animation
By considering NEX-I’s requirements, the storyline, feedback, and creative concept for the project, our team developed a high-quality 3D animation that effectively showcases the molecule’s potential to combat cancer cells and drive medical progress in oncology. We achieved a great result!
From concept to visualization
The project began by thoroughly understanding the molecule’s functions and NEX-I’s desired message. This knowledge was used to conceptualize and create initial sketches that precisely aligned with the client’s requirements. After developing the narrative and creating the sketches, they were presented to NEX-I for feedback and refinement.
Solutions applied
Hand-made conceptual styling
Modelling of illustrations and designs
3D scientific animations and recreation
Our approach to create an immersive experience
Through a molecular animation MoA video, 3DforScience and NEX-I have highlighted the potential of its new anti-ONCOKINE molecule. The video provides a visual representation of how the molecule specifically targets the ONCOKINE protein, a protein highly expressed in tumor cells of certain cancers, marking a significant advancement in cancer research.
This presents a valuable opportunity to gain a deeper insight into its mechanisms and operations. Consequently, this understanding can attract investors who are willing to endorse and support the initiative.
Our approach to create an immersive experience
Through a molecular animation MoA video, 3DforScience and NEX-I have highlighted the potential of its new anti-ONCOKINE molecule. The video provides a visual representation of how the molecule specifically targets the ONCOKINE protein, a protein highly expressed in tumor cells of certain cancers, marking a significant advancement in cancer research.
This presents a valuable opportunity to gain a deeper insight into its mechanisms and operations. Consequently, this understanding can attract investors who are willing to endorse and support the initiative.
Our workflow:
From concept to delivery
These images showcase the creative journey involved in producing the 3D animated video for NEX-I. The primary objective was to visually articulate the characteristics and potential of the new molecule, effectively conveying the message to potential investors.
The final outcome
The end result was a high-quality video that conveyed a clear, straightforward, and visually engaging message, surpassing NEX-I’s expectations. This video proved to be an effective resource for comprehending the new molecule, a success attributed to our collaborative efforts with NEX-I.
“ Our experience with 3DforScience has been outstanding. Their dedication and exceptional work ethic have been highly valued, and the final product exceeded our expectations. We couldn’t have asked for a better collaboration. We love 3DforScience”
Nex I
Director, BD, Strategy & Planning / NEX-I
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