A case study on Genetron:
Immersive Experiences for Patients Early Cancer Detection
Genetron Health is a top Chinese precision oncology company using advanced molecular biology and data science to revolutionize cancer care, offering a complete portfolio from screening to treatment, monitoring, and biopharma services. Their goal: Defeat cancer.
The Vision:
Enrich their Visitors Center with Interactive Science
Genetron Health created a visitor center to provide guided tours explaining their technology. They needed 3DforScience to supply videos and interactive experiences to enrich their venue with scientific content visually.
The objective: present a blood-based diagnostic test for early detection of different types of cancer.
An exclusive group, including employees, VIPs, partners, clients, and government officials, were invited to embrace the immersive experience Genetron had organized. These stakeholders must delve into the significance of early adoption and the innovative science behind Genetron’s technology.
+25%
people with liver diseases die waiting for a liver transplant
3rd
leading cause of premature death is liver disease
1 in 4
of us live with harmful levels of fat in our livers
50%
of donor livers will be discarded by transplant surgeons in 2030
Addressing Cultural Sensitivities in Cancer Awareness
Designing for Genetron’s communication presented a unique challenge due to cultural taboos surrounding cancer and preventive testing in China.
We had to craft a sensitive visual language carefully and a message to resonate with the audience to create trust through a solid design of storytelling able to articulate their technology and science.
Addressing Cultural Sensitivities in Cancer Awareness
Designing for Genetron’s communication presented a unique challenge due to cultural taboos surrounding cancer and preventive testing in China.
We had to craft a sensitive visual language carefully and a message to resonate with the audience to create trust through a solid design of storytelling able to articulate their technology and science.
KNOW-HOW: Immersive technology, our strength
Our team initiated a conceptual phase, outlining four distinct spaces to guide the journey through understanding their blood-based technique, diagnostic processes, and the significance of biomarker variations in cancer detection.
The journey culminated in a comprehensive 360° video explaining the entire process of the testing and analysis.
Experiential spaces that promote understandingough idea
Our collaboration with Genetron has enabled us to highlight our services by seamlessly merging challenges and opportunities to demonstrate our expertise.
Here are a few video experiences we meticulously crafted for them:
- 3D room extensions using screen mirrors, featuring design avatars explaining specific topics.
- Immersive 360° videos detailing every stage of cancer development, from mutated DNA to the latest disease phases.
- Interactive experiences on touch screens educate users about cancer diagnosis pain points.
- Immersive videos provide a firsthand journey from blood extraction to computational analysis.
Solutions applied
Hand-made conceptual styling
Modelling of illustrations and designs
3D scientific animations and recreation
The production officially concluded after 5 months
Genetron received a full set of multifactoral communications that addressed their main need, creating both accuracy, empathy, and proactivity from the 3DforScience team.
These materials are not only ideal for the client’s visitor center but also serve a variety of strategic purposes, such as stakeholder presentations, patient education, and regulatory approvals they could implement in the future.
The production officially concluded after 5 months
Genetron received a full set of multifactoral communications that addressed their main need, creating both accuracy, empathy, and proactivity from the 3DforScience team.
These materials are not only ideal for the client’s visitor center but also serve a variety of strategic purposes, such as stakeholder presentations, patient education, and regulatory approvals they could implement in the future.
Our workflow:
From concept to delivery
Explore the evolution of Genetron’s project tracing a path from initial conceptualization to the vivid world of visualization and animation. Our team crafted a storyline where all the client’s goals were brought to life thanks to a co-working approach process.
The final outcome
Thanks to Genetron’s trust, we created immersive experiences for their visitor center, overcoming cultural sensitivities using top-tiered 3D tech and animations and showcasing our commitment to advancing healthcare science communication.
“I have been hiring people in this space for a number of years and I have never seen this level of professionalism. It really feels like you are working with a team that can get the job done.”
GENETRON
COMPANY CEO
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