A Case Study on Biogen:
Harnessing Interactivity to Enhance Scientific Communication
Biogen, a global leader in neuroscience, sought to revolutionize how healthcare professionals (HCPs) and patients understand complex neurodegenerative disorders.
Their goal: create immersive, interactive tools to explain the science behind these diseases and the therapeutic promise of Spinraza® (nusinersen).
The Strategy:
Illuminating Neurodegeneration Through Immersive Storytelling
Neurodegenerative disorders like SMA and FA pose dual challenges: complex biology and rarity, complicating education and diagnosis. Biogen aimed to transform engagement through Spinraza®, a therapy advancing SMA care and FA research.
By integrating interactive projection walls, VR, and digital tools, 3DforScience built an adaptive platform to simplify mechanisms like SMN2 gene splicing (SMA) and frataxin deficiency (FA) into clear, impactful narratives—equipping clinicians with depth, patients with hope, and investors with insights.
+ $4.1 billion
Global annual cost of SMA management, highlighting unmet needs.
1 in 40,000
Individuals impacted by FA, with diagnosis delays averaging 7–10 years.
+45% engagement
Boost at medical conferences using VR to simulate cellular repair mechanisms.
Multifaceted Solutions for Complex Science
Friedreich’s Ataxia (FA) and Spinal Muscular Atrophy (SMA) involve intricate genetic mechanisms that drive neurodegeneration. Spinraza® addresses SMA by enhancing SMN2 splicing; FA research focuses on mitochondrial repair.
3DforScience crafted a versatile toolkit to unify these narratives:
- Interactive Walls: Simplified FA’s genetic cascade for HCPs.
- VR Simulations: Immersed researchers in mitochondrial pathways.
- Patient Tools: Translated SMA science into hopeful visuals for families.
Result: One science, endless perspectives—clinicians decoded mechanisms, patients saw progress, and investors recognized cross-disease innovation.
Multifaceted Solutions for Complex Science
Friedreich’s Ataxia (FA) and Spinal Muscular Atrophy (SMA) involve intricate genetic mechanisms that drive neurodegeneration. Spinraza® addresses SMA by enhancing SMN2 splicing; FA research focuses on mitochondrial repair.
3DforScience crafted a versatile toolkit to unify these narratives:
- Interactive Walls: Simplified FA’s genetic cascade for HCPs.
- VR Simulations: Immersed researchers in mitochondrial pathways.
- Patient Tools: Translated SMA science into hopeful visuals for families.
Result: One science, endless perspectives—clinicians decoded mechanisms, patients saw progress, and investors recognized cross-disease innovation.
Spinraza Interactive Presentation
The interactive presentation explained the mechanism of action of Spinraza, a drug used to treat spinal muscular atrophy. It utilized 3D animations and videos to demonstrate how the drug works at the cellular level.
Users could navigate through the presentation at their own pace, clicking on various elements to access more information.
Mapping the Friedreich’s Ataxia Journey
The wall was designed to visually and interactively explain Friedreich’s Ataxia. It included information about the causes, symptoms, and treatment of the disease. Users could interact with the wall to delve deeper into specific topics
Solutions applied
Hand-made conceptual styling
Modelling of illustrations and designs
3D scientific animations and recreation
360° Experience
The 360° virtual experience took users on an immersive journey through the neuron body, unveiling the molecular basis of Friedreich’s Ataxia inside the mitochondria.
Featuring high-quality 3D graphics and animations, the experience vividly illustrated the disease’s impact on cells and tissues.
Using a VR headset, users could look around freely, fully immersing themselves in this dynamic and engaging scientific visualization.
360° Experience
The 360° virtual experience took users on an immersive journey through the neuron body, unveiling the molecular basis of Friedreich’s Ataxia inside the mitochondria.
Featuring high-quality 3D graphics and animations, the experience vividly illustrated the disease’s impact on cells and tissues.
Using a VR headset, users could look around freely, fully immersing themselves in this dynamic and engaging scientific visualization.
Our workflow:
From concept to delivery
These visuals highlight the creative process behind the development of Biogen’s interactive experiences. The goal was to present complex neurological concepts in a clear and engaging way, making the information accessible to a wide audience. From initial storyboarding to final implementation, every element was carefully designed to ensure scientific accuracy and a seamless interactive experience.
The final outcome
The three interactive applications successfully transformed complex scientific information into an engaging and accessible experience, enhancing understanding of Friedreich’s Ataxia and Spinraza’s mechanism of action. By unifying interactive technologies, Biogen can further refine its scientific communication strategy, offering more engaging and immersive experiences that enhance understanding and set the company apart in the industry.
“3DforScience helped shape our vision into the right concept and technology for our program. We had VR and an MOA video, but on site the Interactive Wall was the magnet, and the web kept the conversation going.”
Biogen
Director of Medical Education, Biogen
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