A case study on Agency partnership:
Revolutionizing Stress Disorder Understanding with VR and Medical Animation
Grow, a leading creative agency, was entrusted with a monumental task by a healthcare client: to change and improve the way patients understand and navigate the complexity of stress-related disorders.
The Vision: A New Perspective on Stress and Health
Grow’s objective was not just marketing or refining a current narrative. It aimed to illuminate the connection between the brain-gut axis and stress responses, fostering a new understanding.
This ambitious project sought to change patients’ perception of the impact on their bodies, educate them, and transform their lives.
3DforScience enthusiastically embraced this challenge.
+1/3
of people around the world reported feeling stressed
284M
people worldwide have an anxiety disorder
1 in 5
adults in the US reported a decline in mental health
+30M
jobs worldwide will be using VR by 2030
Unveiling Stress Impact: Immersive 3D Narratives in Health Education
The project required crafting an environment that was both educative and engaging while showcasing the effects of stress on the body at a brain-gut connection level.
Therefore, the team had the primary challenges to create an immersive experience based oh an engaging visual narrative with stunning 3D animations and scientific accuracy.
Choosing the most adequate technology was also crucial to ensure accessibility and a seamless user experience.
Unveiling Stress Impact: Immersive 3D Narratives in Health Education
The project required crafting an environment that was both educative and engaging while showcasing the effects of stress on the body at a brain-gut connection level.
Therefore, the team had the primary challenges to create an immersive experience based oh an engaging visual narrative with stunning 3D animations and scientific accuracy.
Choosing the most adequate technology was also crucial to ensure accessibility and a seamless user experience.
KNOW-HOW: Virtual Reality to Foster Patients Education
The labyrinth of healthcare information can be daunting, hence we imagined a solution that was enjoyable and easily digestible for patients, all perfectly designed in terms of complexity and UX/UI
Recognizing the limitations of conventional approaches, we deployed our expertise in combining 3D scientific animation and virtual reality to design an immersive experience that encouraged interaction and engagement.
Enhancing Patient Experience: Gamified VR Journeys
Our patient-centric approach enabled us to forge a deeper connection and enhance the overall patient experience with gamification, showing the relationship between the intestine-brain axis and the effects of stress on the digestive system.
This was, not only we highlighted the manifestations of stress but also took viewers on an inspiring virtual reality journey through the human body.
Solutions applied
Hand-made conceptual styling
Modelling of illustrations and designs
3D scientific animations and recreation
Seamless adaption to virtual reality
Our approach to create an immersive experience
Understanding the project’s significance, we meticulously developed an interactive storyline and introduced gamification to align with the overarching educational objectives.
The perfect marriage of a 360 environment with medical elements created an immersive virtual reality world with playable characters.
This visual narrative, combined with our team’s talent in 3D design, medical animation and science visualization, was instrumental in bringing the client’s vision to life.
Our approach to create an immersive experience
Understanding the project’s significance, we meticulously developed an interactive storyline and introduced gamification to align with the overarching educational objectives.
The perfect marriage of a 360 environment with medical elements created an immersive virtual reality world with playable characters.
This visual narrative, combined with our team’s talent in 3D design, medical animation and science visualization, was instrumental in bringing the client’s vision to life.
Our workflow:
From concept to delivery
This is just a glimpse of our working methodology. Since the beginning of the project, our team of artists, scientists, and marketers poured in their expertise to craft an immersive virtual reality, defining and optimizing script, storyboard, layout, modelling, scientific animation, rendering, and post-production.
The final outcome
Through close collaboration and iterative feedback rounds with Grow, the result was a superior product that not only exceeded expectations but also fostered a profound understanding of the harmful effects of stress on the body.
“The experience with 3Dforscience has been extremely satisfactory: well-defined timelines from the beginning, punctual deliveries, and the quality of the final project is outstanding. You can clearly see the expertise they have in their field. A guarantee of quality without a doubt.”
Grow
Account Director & Pharma Advisor
Would you like to explore areas of cooperation?
We are proud partners of top healthcare Agencies globally. If you’re interested in a potential collaboration, let’s talk! Together, we can make great things happen!
Send us a message today.
Other case studies
Enhancing Blood Donation Training Through Virtual Reality
| NYBC
Recognizing the need for more engaging training, NYBC set out to reimagine how blood collection technicians learn critical procedures.
Restoring Circulation in Critical Care
Procizumab
4TEEN4 worked with us to create a high-quality 3D animation that clearly explains how Procizumab neutralizes DPP3 to preserve angiotensin and restore organ perfusion in life-threatening circulatory events.
Biomimetic Science Meets Sensorial Beauty
Collapeptyl™
Ashland collaborated with us to create a high-quality 3D mechanism-of-action video that brings the Collaverse™ to life.
AbbVie | Immersive 360° Oncohematology
| AbbVie
Working closely with AbbVie, we translated this story into a scientifically accurate and engaging script.
Bringing Skin Science to Life Through 3D Medical Animation
| Evonik
Evonik wanted to shift the narrative in skin care innovation by showing that skin is not just a barrier, but a living, sensing interface in constant dialogue with its environment.
Redefining Alzheimer’s Treatment Through Precision Medicine
| Anavex
We developed a high-quality 3D animation that effectively communicated the potential of Blarcamesine.
Bridging AI and Oncology
Owkin
Owkin, a pioneer in AI-driven medical research, is combining machine learning with biomedical innovation to accelerate drug discovery.
Crafting videos for clinical study patients |
JCR
At 3DforScience, we're proud to introduce the Ivy Brain Tumor Center, a nonprofit initiative that's making a difference in the world of brain tumor research.
Visualizing Next-Generation MS Treatment with 3D Animation
Neuraxpharm
Neuraxpharm set out to explain how BRIUMVI® targets B cells with precision, combining advanced glycoengineering and powerful immune activation to deliver effective and efficient multiple sclerosis therapy.
Visualizing Precision in Arthroscopic Rotator Cuff Repair
| ZuriMED
3DforScience was tasked with translating this detailed procedure into an animation that could guide orthopedic professionals through the FiberLocker system.
Bringing Non-Invasive Heart Health to Life with 3D Animation
| Flow Therapy
Flow Therapy wanted to show how EECP gently boosts blood flow, reduces heart strain, and activates natural healing — helping patients reclaim life beyond the limits of heart disease.
Crossing the Blood-Brain Barrier with JBC-AAV
JCR
JCR Pharmaceuticals partnered with 3DforScience to visualize JBC-AAV, a gene therapy platform using the J-Brain Cargo® tag to deliver therapeutic genes to the brain, showcasing a breakthrough in overcoming major medical barriers.
Defeating Cancer with Immersive Science
| Genetron Health
Genetron Health partnered with us to communicate their vision for early cancer detection. We turned their Visitor Center into a guided, culturally sensitive experience, utilizing 360° video and interactive 3D tools to clearly visualize the science of blood-based screening, molecular analysis, and biomarker shifts.
Visualizing Complex Autoimmune Disorders Through High-Impact Medical Animation
AstraZeneca | Alexion
The goal was to translate complex immunological processes into intuitive visuals that healthcare professionals, caregivers, and patients could easily understand.
Brightening Science Made Visible
Neostrata
NeoStrata, part of the Johnson and Johnson group, worked with us to create a high-quality 3D mechanism of action video that reveals how Vitamin C and gluconolactone work together to improve uneven tone and dark spots.
Visualizing the Future of 3D Tumor Modeling
| Kiyatec
Kiyatec needed to communicate how its proprietary 3D tumor culture platforms mimic in vivo conditions more faithfully than traditional methods.
Visualizing Metabolic-Linked Cancer Treatment with Precision Animation
| Syndev
Our task was to translate this sophisticated dual-action mechanism into an animation that resonates with oncologists, researchers, and investors alike.
AI-Powered Insights in Breast Cancer Prognosis
Owkin |
Owkin’s RlapsRisk BC transforms digital pathology into actionable insights through AI. Our 3D animation visualizes how this technology predicts relapse risk in early breast cancer, making complex data intuitive and empowering precision oncology.
Visualizing a Breakthrough in Viral Immunotherapy
| Viromissile
The goal was to translate this advanced oncolytic virus platform into a clear, accessible story for scientists, investors, and the public.
Bringing Targeted Alpha Therapy to Life Through 3D Medical Animation
| Oranomed
The challenge was to translate this complex science into an intuitive and compelling visual narrative that resonates with researchers, oncologists, and investors alike.
Transforming Psoriasis Treatment Through Immersive VR
Leopharma
This cutting-edge VR approach helps healthcare professionals and patients better understand the science behind Enstilar®.
360° VR Experience
| Bravecto
A global leader in veterinary medicines, sought to transform how they communicate the unique benefits of Bravecto® Injectable, a product offering one injection for a full year of flea and tick protection for dogs.
Highlight the potential of ONKOKINE molecule in the fight against cancer
NEX-I
ONCOKINE protein functions as a tumor marker and to illustrate the potential of its corresponding antibody for cancer treatment.
Harnessing Interactivity to Enhance Scientific Communication
Biogen
At 3DforScience, we're proud to introduce the Ivy Brain Tumor Center, a nonprofit initiative that's making a difference in the world of brain tumor research.
Crafting videos for clinical study patients |
Ivy Brain
At 3DforScience, we're proud to introduce the Ivy Brain Tumor Center, a nonprofit initiative that's making a difference in the world of brain tumor research.
Unveiling Insulin Pumps with 3D Animation|
Sonceboz
Interactive 3D animations designed for patients and healthcare professionals to understand insulin pumps clearly. Enhance training, education, and communication.
eLearning technology for Anti-Inflammatory Treatment |
Heel
Immersive Learning: Doctors Engage in Virtual Anti-Inflammatory Training through 3D Technologies.
3D Animation Video, regulating immune functions |
Debiopharm
An independent biopharmaceutical company with an ongoing commitment to develop tomorrow’s standard of care to cure cancer & infectious diseases and improve patient quality of life. On this occasion they wanted to show the functioning of the molecule Debio1562M through a video MoA that facilitates its understanding.
Unveiling Cellular Changes: 3D Animations for Chronic Diseases |
Ochre
See how 3D animations simplify complex cellular changes in chronic diseases. Improve patient understanding and communication with our engaging visuals.
Communicating Breakthrough Science for ADPKD Through Multi-Format Visual Storytelling
| Mironid
The challenge: communicate this intricate cellular mechanism in a clear, engaging way that resonates with scientists, clinicians, and investors alike.
Visualizing AI-Enabled Precision Cancer Care
| Artera
The goal was to show the power of this AI engine: how it learns visual patterns from millions of pathology image patches, combines them with patient variables, and generates a unique, reliable MMAI score.
Exploring AMD Through Virtual Reality
Roche
Roche partnered with 3DforScience to create Eye Travel, an immersive VR journey inside the human eye. This groundbreaking experience lets healthcare professionals explore the progression of AMD and the mechanism of action of faricimab—transforming complex ophthalmology science into an interactive, unforgettable adventure.
Transforming Ophthalmology Education Through AR & VR Immersion
| Bayer
The goal was to move beyond static presentations by creating an immersive journey that would allow ophthalmologists and specialists to “live” the visual impairments caused by DME and AMD.