One of the best things about Netflix is that you no longer have to watch ads during a TV show or movie. You could binge-watch your favorite series for HOURS without any pesky advertisement popping up. Advertisements usually go for about 2-3 minutes, but it still disrupts your thought process about the TV show you are on. It makes for an amazing quality of binge-watching in your very own home.
But then there are audiences who don’t mind the advertisements. To some, they actually like the small break in-between to either stretch or grab some more snacks. The show has been so exciting to watch that the little breaks only build upon the anticipation on what is about to happen.
Interestingly enough, Netflix is currently working on a subscription plan that DOES include ads. Netflix is testing out the idea of a plan with ads included as a way to attract viewers that would pay for a lower subscription fee. The ad-included plan would go for about $7-$9 a month. It is being showcased around audiences and is expected to roll out at least early next year.
Netflix has already lost over a million subscribers since April, yet their new plan is to offer an ad-included plan. The cost of the plan would be lower (almost half of what the ad-free plan is), but would the audience mind dealing with the ads? Are advertisements during our shows going to bring in more subscribers? What about the shows themselves that are not sticking around for more than a season?
Resident Evil recently got canceled after just ONE season. And yet, Netflix is introducing a subscription that would feature advertisements. Sure the cost would be lower, but does the benefit outweigh the cost? It still doesn’t help for shows like Resident Evil or Cowboy Bebop.
The ad-included plan won’t be around until 2023, but it will be intriguing to see how the audience reacts to the ad-included plan.
In the end, all we can ask is this – will an ad included plan the silver lining that will benefit both Netflix and its audiences alike?
makesandcastlesnotwar 