Online campaigns that grab attention and retain it
There has been a nearly 15% decline in TV watch time among countries worldwide, while the costs for advertising on television continue to rise. That is why more brands shift their budget to online. While this might seem a smart move, it is good to keep in mind that the rules for a successful online campaign differ from those of a traditional TV campaign.
A new approach is needed for both production and distribution of video campaigns, to grab and retain the attention of your target audience. With a data-driven and creative online campaign, WerkTalent managed to reach job seekers where they really are: on YouTube and social media. By creating unique formats that tapped into the target audience’s love of football, WerkTalent became visible and attractive as an employer online. Check out the WerkTalent case.
Online Campaigns that Help Brands Grow, On Every Screen
Want your brand to stand out in a world packed with content? We blend data, creativity, and platform expertise to create online campaigns that truly make an impact, from social video to OOH, from radio to performance ads, and, of course, TV.
With our proprietary tool, topictree, we constantly analyze viewing and search behavior on major video platforms like YouTube and TikTok. This gives us precise insights into what captivates your audience. No gut feeling, just data. These insights are the foundation for concepts and formats that fit every platform, both online and offline.
And it doesn’t stop there. We craft campaigns that not only grab attention, but turn viewers into dedicated fans. Think: smart combinations of branding and performance, snackable social videos, and fully cross-media assets, all optimized for each channel. The result? Brands that stay top of mind, campaigns that drive conversions, and viewers who become loyal customers.
- Online campaignsSocial
This is how you build brand awareness and create an attractive brand with a creative formula and tailor-made formats for both TV and online.
- Online campaignsYouTube
By bridging the gap between branding and performance, we transformed viewers into customers. With smart creatives, consistent branding, and a data-driven strategy, we achieved even more: more leads, lower costs, and double conversions!
- Social
Dirk became part of TikTok culture with an always-on, trend-driven approach. Recognizable formats, social listening, and rapid optimization delivered an average reach of 41,751 per post and 2.23% ER, with performance consistently above benchmark and a tight-knit community.
- Online campaignsSocialYouTube
With real customer stories and a strong cross-media approach, BrandMR made legal uncertainty both relatable and discussable. In doing so, the brand grew into an accessible legal partner for people in need of help.
- SocialYouTube
LOI reached young adults with a platform-first approach: we brought “Stop daydreaming, start learning” to life via the YouTube series “The Daydream Testers,” socials, and retargeting. Result: 5.7M views, 32.2M impressions, 32,000+ visits, and +28% brand preference.
