team5pm is proud to be part of SAMY.
Together, we lead the evolution of brand communication. We build brand relevance in a social universe by integrating intelligence, creativity, and technology.
To the modern consumer, social isn’t a series of platforms — it’s a single, living ecosystem. Stories, posts, reels, and influencer content blur into one seamless experience. Audiences move fluidly through this dynamic world, and together, our intelligence spans the entire system, helping brands act with true intention where it matters most. With culturally in-step creativity, we fuel meaningful ideas that are always on, always relevant, and always evolving.
Our 900+ strong, social-native team is connected across 20 offices and active in 55 markets. Clients like L’Oréal, who place social and influencer at the heart of their strategy, have grown alongside SAMY from day one. Others, like The North Face, Diageo, Microsoft, and Samsung, have joined us along the way and have since become valued brand partners.
We make audiences understandable. We make brands social. We make messages unskippable. We make products buyable. We make technology powerful.
our history
We are seven years old now. And wow, what a ride it has been so far. Check out our highlights.
directionals
May 2018
start 5pm
Brands are finding it hard to reach their audience in the new media landscape. From their background at RTL and years of media experience, Jelmer Wind, Tom Schoufs, Ronen Wolf and Peter Minkjan see the potential of YouTube. YouTube agency 5PM was born. The goal? Making brands successful on YouTube!
May 2019
SAN new kids on the block
When we just turned one year old we already won the prestigious Dutch SAN prize: the award show that celebrates the new generation of agencies.
Jun 2020
continuing together as team5pm
Together with Frank de Wit, 5PM starts a video production company and changes its name to Team5pm.
Jun 2020
culture embedded in core values
We say what we think and do what we say. We’re down to earth. Not perfect and friendly. We’re real team players who make smart choices based on data.
Jan 2022
expansion to Cape Town
From South Africa we service our clients with high-end video edits and productions - during the whole year.
Jan 2022
from 4 to +75 clients
We get to work for cool brands from all over the world. From Prime Video to PlayStation.
Jan 2023
stockholm office
team5pm expands into the Nordics with Swedish Co-founders Nicolin Lilhage and Nathalie Tideström Heidmark.
May 2023
celebrating our 5th birthday
From the #1 YouTube agency in the Netherlands to a full-service strategic video partner, active in over 26 countries. We are celebrating our 5 years anniversary.
Apr 2024
Warsaw office
team5pm expands into Poland with an office in Warsaw, where they start with approximately ten employees.
Oct 2025
team5pm becomes part of SAMY
Together, we make brands social and messages unskippable. One team, shared ambitions, and even greater international impact ahead.
our team
Data is nothing, without creative talents that connect the dots. Different people and different perspectives – meet the faces behind our data-driven social agency.
we’re a data-driven social agency
Our focus is on effectiveness. With platform expertise, loads of creativity and data on search and viewing behavior, we grow brands on social.
