quality attention from the right audience on youtube

with years of experience and clever use of data, we know what works on youtube and what doesn’t – we make effective content with guaranteed results

YouTube is the platform to reach your audience

With 2.7 billion monthly users, YouTube is after Google the most popular online destination in the world. As mother of YouTube, Google gives video a more prominent place in their search results. Besides, YouTube is the second largest search engine in the world. This offers great opportunities for brands.

Want to claim a domain, effectively advertize or build an online community? Do you yearn for more views on existing content or you have no clue what your audience wants to see? As YouTube fanatics, we know what works and what doesn’t. Check out our case with bol to see how their YouTube content got crazy amounts of watch time.

youtube as an ecosystem

Content is everywhere. Every minute, hundreds of hours of watch time are uploaded to YouTube. So how can a brand stand out from the crowd and attract the right audience? By cleverly combining data and creativity! With our unique blend of tools and proprietary video SEO technology topictree, we ensure that brands are both discoverable and remarkable.

We spend around 60% of our social media time on video content. YouTube is a versatile ecosystem: discovery through Shorts, deeper engagement with long-form videos, building trust via creators, and inspiring action through shopping and connected TV. This mix of formats and screens creates a dynamic ecosystem, with video at the beating heart of the social landscape.

what we make

As a data-driven social agency, we put your target group on #1 and create effective content that builds strong brands.

directionals

  • Social
    YouTube

    Turning your online community into Prime Video subscribers? A combination of data, content creation, and smart social distribution of the Prime Original 'Van A naar Onbekend' did the trick.

  • Social
    Social SEO
    YouTube

    Dominating Google, YouTube, and TikTok with #1 rankings? We did it with the 'HEMA Helps' series. Truly a cross-platform SEO triumph, boosting online visibility with data.

  • Creator marketing
    YouTube

    Prime Video NL’s De Knop Gameshow was a success: over 170,000 hours of watch time and a strong connection with both existing and new viewers. An innovative format transformed marketing into entertainment and built an engaged community on YouTube.

  • Social SEO
    YouTube

    Philips Hue's "Hue Het Werkt" campaign was a resounding success: over 28,000 organic views in just five months and a significant increase in brand preference and purchase intent!

  • Creator marketing
    YouTube

    With The Moderators, we brought together young streaming fans from all across Europe into one vibrant community. Local hosts, genuine interaction, and smart short-form content turned fans into co-creators.

how we roll

One central approach with data as the common thread.

With data on your audience we find your sweet spot. Where your target group is, but your competition isn’t.

We produce a cool format or creative concept specifically made for YouTube.

We blow up your sweet spot. With YouTube SEO and advertising we make sure your content grows.

We reach the right KPIs. With YouTube research we measure and optimise your results.

bol’s audience watched their YouTube ads for six minutes straight on average – while they could also skip

The goal? Dominate the electronics domain on YouTube with entertaining content.

  • 15.000 hours of watch time per episode

  • 52% of the episode was viewed on average (episodes were around 11 minutes long)

  • An average view rate of +73%