the challenge

increasing visibility and inspiring new customers

Philips Hue aimed to become the ultimate source of inspiration and educational leader in the smart lighting market. To stand out in a competitive industry, Philips Hue identified an opportunity: to better support customers in discovering, installing, and maximizing the potential of smart lighting.

Your Content Goes Here

The goal? To increase SEO visibility, excite the target audience, and guide them on their journey toward a smarter, more atmospheric home. The target audience? Lifestyle enthusiasts and smart home aficionados aged 25 to 44, looking for innovation in their living spaces.

over 28,000 organic views and top positions on YouTube, Google and ChatGPT!

Through data-driven video content, we helped Philips Hue become more discoverable and inspire customers.

  • 28,000+ organic views in five months

  • 97% of keywords in the top 3 positions

  • 15% increase in purchase intent

  • 19% growth in brand preference

  • 100 hours of watchtime

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the strategy

smart content for maximum visibility

Our approach focused on creating informative and inspiring video content that directly addressed customer needs. These needs were identified using our tool, topictree. We developed educational videos with practical guidance, such as how to install a Philips Hue product, and optimized every detail, from titles to thumbnails, with relevant keywords like “how to install Philips Hue.” This significantly improved the videos’ visibility on both Google, YouTube and ChatGPT.

We combined 10 in-depth tutorial videos with 20 short, engaging formats, including unboxings, ASMR videos, and lifestyle applications, to appeal to a wide range of audiences. Targeted YouTube ads gave the content a strong launch, expanding its reach while further enhancing organic visibility.

The campaign “Hue Het Werkt” transformed smart technology into simple, captivating video content that inspired and guided customers in their journey toward smart lighting.

the campaign strategy was based on four key pillars:

  • Filling the content gap: Our research uncovered a significant opportunity, search queries for smart lighting were primarily dominated by competitors and third-party creators. With 7.2 million annual views on related videos, branded educational content was crucial to stand out.

  • Localized SEO optimization: We optimized titles, tags, descriptions, and thumbnails with keywords like “how to install Philips Hue” to improve discoverability and click-through rates

  • Diversity in video content: Our strategy included creating 10 detailed tutorial videos and 20 short videos, inspired by audience viewing preferences. This mix was designed to cater to different user preferences and search intents.

  • Boost with paid ads: YouTube ads accelerated performance by improving watch times and engagement, resulting in higher rankings.

the results

results that shine bright

With a strategic, data-driven approach, the campaign delivered valuable and optimized content that seamlessly aligned with customer needs and search behavior. The result: top positions in search results, increased engagement, and a brand with a stronger market presence.

views

2 mln

paid and organic

purchase intent

15%

more

brand preference

19%

more

ready to get social?

Want to create content your audience actually likes to watch, on platforms they actually use? Our data-driven social agency makes creative campaigns based on audience data. Get in touch here.

what we make

Data kills creativity? Hell no! We bring data and creativity together. This combination ensures that we create effective content. Content your audience loves.

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