Data-driven creator marketing that strengthens your brand

team5pm helps your brand grow by finding the perfect match with creators who elevate your brand

Our approach? Always data as the foundation, creativity on top. With proprietary tools and an up-to-date database, we find and match creators who fit. Not just for reach, but for sustainable and lasting brand impact. Creator marketing with impact. Want to know how?

creators who make a difference for your brand

Every project starts with the Brand x Creator Alignment process. This bundles your brand goals, data, and creator DNA into one targeted strategy. That’s how we guarantee the perfect match and the best results.

Selection & matching based on data and brand objectives

We search. We compare. We select. Not by gut feeling, but by data: engagement, audience fit, and content style. Always guided by your brand story and ambition. This way, we choose creators who add value to your brand, not just reach.

Validating with target audience insights and learnings

We test each selection using real audience insights and past campaign results. What works, we keep. What can be improved, we optimize.

Continuous monitoring & transparent optimization 

We set clear KPIs in advance with you and the creator. During the campaign, we monitor performance continuously. If results fall short, we act together immediately, whether it’s extra content, optimizations, or campaign adjustments: always in partnership and with a focus on results. The goal: guaranteed returns and growth, without surprises.

Spotting rising stars

With our data insights, we quickly spot new talent. This way, your brand gets first access to creators before they become mainstream. You gain access to creators that fit your brand before others know them.

Always brand safety

We monitor each collaboration for reputation. So you know: your brand always stays safe and relevant.

Data as the foundation, creativity as the fuel

Data provides direction, creativity makes the difference. Our experts combine insights and ideas to create content that grows your brand.

Flexible collaboration

Need quick results? Or do you want to build lasting brand loyalty with a pool of creators? Together, we determine the best route for your brand ambition.

What does it deliver?

  • Creators who strengthen your brand, with content that stands out and convinces.
  • Campaigns that contribute directly to your brand objectives, not just to reach.
  • Authentic connections with your audience, based on relevance and trust.
  • Growing brand loyalty, with lasting impact on your reputation.
  • Always full transparency and certainty: brand safety at every moment.
  • Continuous insight into trends, opportunities, and performance thanks to our real-time monitoring.

want to grow your brand with creator marketing that works?

Discover the difference of team5pm: transparent, innovative, and always impactful for your brand.
Plan a meeting – and experience it yourself.

a loyal and highly engaged community

De Knop Gameshow showcased how a data-driven creator marketing strategy combined with specific audience insights can evolve into impactful entertainment. In less than 3 months, a vibrant and highly engaged community was created!

  • The content resonated with the target audience, enabling Prime Video to spend a significant amount of time (over 175,000 hours) engaging with them.

  • An engaged community of series and film enthusiasts was built, generating over 46,000 engagements.

what we make

As a data-driven social agency, we put your target group on #1 and create effective content that builds strong brands.

directionals

  • Creator marketing
    Social
    YouTube

    With Legends of Gaming, together with KPN, we’ve built the Netherlands’ largest organic gaming platform over ten years, amassing 1.8 billion impressions and 97% sponsor awareness. Thanks to authentic entertainment and community-driven formats, KPN has become the ultimate network for gamers.

  • Creator marketing
    Online campaigns
    Social
    YouTube

    With the YouTube series 'Brand Brewmasters', Brand captivated a new generation of beer enthusiasts through authentic stories and entertaining content centered around craftsmanship and the beer experience.

  • Creator marketing
    YouTube

    Prime Video NL’s De Knop Gameshow was a success: over 170,000 hours of watch time and a strong connection with both existing and new viewers. An innovative format transformed marketing into entertainment and built an engaged community on YouTube.

  • Creator marketing
    YouTube

    With “Behind the Wheel,” we brought the Girls of Stockholm closer to their audience. By hosting intimate car rides with loved ones and leveraging a powerful influencer-driven approach, we generated 2,200 hours of watch time and consistently exceeded engagement benchmarks.

how we roll

One central approach with data as the common thread.

With data on your audience we find your sweet spot. Where your target group is, but your competition isn’t.

We produce a cool format or creative concept specifically made for social media.

We blow up your sweet spot. With social SEO and advertising, your content gets maximum reach.

We reach the right KPIs. With research we measure and optimise your results.