convincing entrepreneurs of fast financing
BridgeFund offers business loans within 24 hours. A unique service, but entrepreneurs first needed to understand how it works to build trust. In a competitive market, the message had to be sharp, clear, and impactful to convince.
from branding to result
Together with BridgeFund, we developed a social performance campaign specifically aimed at converting viewers into applicants. The approach included:
Custom-made new assets: For this stage in the funnel, we created unique, goal-oriented assets that offered clear explanations while remaining humorous and approachable.
A/B/C/D/E testing of different variations: Based on campaign performance, we worked iteratively and made data-driven decisions, selecting the winning combinations that achieved the highest conversions.
Consistent branding in the performance layer: By utilizing brand-specific visuals and a consistent tone of communication, we maintained brand cohesion within a strong performance layer.
Targeted publishing on relevant platforms: Meta and YouTube were used as primary platforms to reach the right audiences effectively.
the bridge between branding and performance
With a targeted approach and smart creatives, we achieved impressive results. From more leads to higher engagement and double conversions, this campaign proves that branding and performance work together to drive success.
why does it work?
Targeted communication: We created content that specifically aligned with the information needs of the target audience during the application process.
Integration of branding and performance: Consistent branding enhanced brand recognition, even within the performance layer.
Data-driven optimization: Through extensive A/B/C/D/E testing, we progressively moved closer to achieving optimal campaign results.
ready to get social?
Want to create content your audience actually likes to watch, on platforms they actually use? Our data-driven social agency makes creative campaigns based on audience data. Get in touch here.
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