Image depicts vertically oriented promotional graphic combining QR code blocks, contact information, and descriptive text. Four QR codes are arranged symmetrically in the upper half of composition, occupying left and right corners. Centered between codes is crossed-bread emblem, functioning as minimal iconographic logo. Below logo, contact handle “@alexboya_” and email address “info@alexboya.com” are provided in serif typeface.
Lower portion consists of block text in justified alignment, outlining conceptual framework for TheMill.World. Content identifies the project as an “innovative creative platform” integrating graphic novel, animation series, and community-based art collaboration. Emphasis is placed on large-scale participation, citing involvement of more than 100 guest artists. Narrative premise situates Chapter 1 in near-future city, where “reverse-zombie pandemic” emerges from agrochemical corporation’s synthetic bread, transforming individuals into animate bread entities. Unlike traditional zombie figures, these bread beings are nonviolent but relentlessly pursued by living humans experiencing hunger intensified by climate-induced food scarcity.
Text further describes the work as immersive social experiment structured in three phases, emphasizing transmedia approach spanning speculative storytelling, science-fiction world-building, and audience engagement across multiple platforms. Typography is consistent throughout, presented in black serif font against white background for clarity and legibility.
The design merges utilitarian QR technology with narrative description, functioning as both scannable entry point and self-contained informational artifact. The integration of iconography, contact metadata, and descriptive storytelling encapsulates promotional and conceptual aims of the project.
