Coca-Cola expands CMO role amid leadership reshuffle
Grace GollaschCoke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader leadership shake-up.
Lidl names new chief customer officer
Emily ManockJoining Lidl GB’s board of directors, Louise Weise’s remit sees responsibility for the full customer journey brought under a single leadership role.
Marketing Week reveals 2026’s Future Marketing Leaders
Lucy TesserasJoin us in welcoming the third cohort of Marketing Week’s Future Marketing Leaders, sponsored by Digitas.
Our Future Marketing Leaders show the industry is in good hands
Russell ParsonsWelcome to the third annual Future Marketing Leaders list, sponsored by Digitas.
Textbook marketing never survives contact with financial reality
JP CastlinMarketers’ unerring belief in theoretical principles only serves to isolate them further from other parts of the business.
Growth opportunities and influence over price: Your Marketing Week
Russell ParsonsMany of the challenges of last year remain, but there is also a wealth opportunity for marketers to explore in 2026.
Next’s group marketing director exits after 40 years
Amrit VirdiJane Shields is set to depart, with the company’s current online customer service director to take over marketing responsibilities.
‘Never a finished product’: B2B marketers on closing the AI skills gap
Charlotte RogersWhile no one has it all figured out when it comes to understanding AI, B2B marketers are urged to jump in or risk being left behind.
‘Panicked and pressured’: Why are B2B marketers doubting their skills?
Charlotte RogersFrom self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.
B2B brands on using AI as a ‘creative sparring partner’
Megan TatumFrom navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to “get ahead of bad ideas”.
Marketoonist on AI productivity
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Half of B2B marketers grappling with AI skills gap
Charlotte RogersThree quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new data.
2025 Talent Trailblazer Award winner revealed
Marketing Week ReportersThe Neverland Flying Academy scoops the top prize, created in partnership with the Advertising Association to celebrate organisations opening up opportunities for new talent.
Mentoring unlocks insights beyond our own perspectives
Andrew GeogheganMarketers at all career stages can benefit from mentoring, both giving and receiving, as it enables us to see beyond the limits of our own experiences.
‘The conflict is real’: B2B sales leaders on erasing the ‘friction’ with marketing
Megan TatumFrom developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become close collaborators.
Workers call for mandatory ethnicity pay gap reporting by year end
Charlotte RogersData finds over half of ethnic minority workers have been paid less than a colleague from a different ethnic background for similar work.
How Bupa’s marketing ‘reset’ drove a revenue boost
Marketing Week ReportersBased on an ethos of “energy, expertise and empathy”, Bupa Global’s marketing team went from service function to strategic leaders in the space of three years.
Netflix to acquire Warner Bros for $72bn
Molly InnesThe deal, which includes HBO Max and HBO, will help Netflix become the world’s “most loved” and valued entertainment company, says CEO Ted Sarandos.
The Marketing Week Podcast: How to build trust as a leader with HSBC’s Becky Moffat
Molly InnesIn the latest episode, we dive into what makes good leadership and how HSBC is positioning marketing with its chief customer officer Becky Moffat.
‘Never off duty’: B2B marketers on the challenges of working solo
Emily ManockFrom operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.
‘Wait-and-see mode’: What’s the state of marketing recruitment?
Molly InnesFrom reshaped teams without a CMO to growth in performance marketing and social media, the hiring landscape for marketers remains problematic.