Despite platforms betting big on podcast creators, advertiser investment has been sluggish as brands are slow to acknowledge the “massive growth” in podcasts.
The travel industry often finds it easier to “default to visual”, but Expedia says the majority of households it reaches via audio are not reached by any other channel.
With GARM gone, questions arise about who is responsible for brand safety, whether current safeguards are still effective and what new strategies should be implemented.
With concerns over brand safety on social media and in programmatic advertising re-emerging, are brands, platforms or third parties responsible?
With marketing channels proliferating, a multichannel strategy is crucial to raising awareness and driving action throughout the funnel.
From a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
This Christmas is set to be very different from the last, so to execute effective advertising campaigns brands must plan to peak at the right times, when consumers are most engaged with relevant content.
Analysis of 1.3 billion impressions across 15 advertisers revealed what programmatic supply chains really look like for the first time.
From boosting display ad conversions by 1,200% to increasing viewability to more than 90%, The Ticker has significantly improved campaign performance for a number of online betting brands.
A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.
There is a thirst in the marketing industry for a solution to bridge the gap between television advertising and online advertising.
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Tesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
Auto Trader partnered with AppNexus in a bid to improve its click-based performance and maintain its share in an increasingly competitive market.
Find out how leading brands are turning programmatic into a growth engine for their business.