After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a local marketing hub that allows franchisees to run compliant, data-driven campaigns without central oversight.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Consumer healthcare company Opella has embedded AI from the start to the end of the creative process while maintaining human input and quality controls.
Having been founded 10 years ago, Pip & Nut is now the market leader in peanut butter. The brand is ensuring it prioritises the assets that will set it apart from others as it looks to continue momentum.
Join us in welcoming the third cohort of Marketing Week’s Future Marketing Leaders, sponsored by Digitas.
Welcome to the third annual Future Marketing Leaders list, sponsored by Digitas.
Looking to differentiate in the sportswear sector, Asics is pushing marketing at a board level and using regional insight to fuel its “tremendous trajectory”.
While distinctiveness must be a priority for brand codes, these codes can also carry meaning to bring brands to mind in particular situations.
Marketers’ unerring belief in theoretical principles only serves to isolate them further from other parts of the business.
The political situation may be uncertain but that makes it even more important for brands to be proactive and identify trends for growth.
The traditional agency model is set to change as AI-powered agencies opt for a leaner, more creative model.
The return of performative, adversarial leaders in governments and corporations is unsustainable. Leadership is stewardship, not spectacle.
By confusing marketing for capital expenditure, marketers aren’t ‘speaking the language of finance’, they’re just using technical terms inappropriately.
Two small words can do big damage. ‘Performance marketing’ gives marketers and C-suites the wrong idea about return on investment and needs to be retired.
Aiming to reverse the decline of its famous snack brand, McVitie’s grabbed attention with tongue-in-cheek out-of-home placements.
Based on an ethos of “energy, expertise and empathy”, Bupa Global’s marketing team went from service function to strategic leaders in the space of three years.
Having bought the now-shuttered Luxe Collective, Fashionphile is using social media, community building and IRL experiences to expand in the UK.
The car marque’s ‘YourWagen’ brand platform has enabled VW to better connect with audiences, and been recognised by Kantar as one of the most creatively effective campaigns of the year.
Vitality subverted category expectations and beat sales targets with a proactive proposition focused on living a better life.
David Lloyd Clubs “weaned” itself of discounting, implemented individual club MMMs and rebalanced its marketing spend to achieve growth, says marketing director Andrea Dearden.
After shifting from six regional marketing teams to one national function to drive consistency, First Bus is now on a mission to tackle outdated perceptions of bus travel and find new ways to connect with both Gen Z and the over-60s.