P&G: Brand ‘fundamentals’ are what will drive success in the era of AI
Niamh CarrollAI could radically alter how brands are chosen by consumers, but P&G’s CFO is confident of the company’s ability to adapt to this new dynamic.
P&G on finding growth from the ‘insight behind the insight’
Niamh CarrollIn its highly penetrated categories, P&G looks to find solutions to consumer pain points and resolutions to their “coping strategies” to drive growth.
Hear from P&G, Coke and Specsavers at this year’s Festival of Marketing
Amrit VirdiIn addition to headliners Mary Portas OBE and Matthew Syed, delegates can expect to hear from marketing heavyweights from brands including Coca-Cola, Monzo, PwC and more at this year’s Festival.
P&G appoints former marketer Shailesh Jejurikar to CEO role
Josh StephensonThe former brand manager will take over from outgoing CEO Jon Moeller on 1 January and is expected to continue the brand’s innovation-led growth strategy.
P&G’s Marc Pritchard: Invest in ‘timeless’ principles to achieve brand growth
Charlotte RogersYou can build trusted brands in a volatile world by knowing your customers, falling in love with the craft and investing in “brain science”, says the P&G boss.
P&G doubles down on innovation to combat ‘uncertainty’
Molly InnesThe FMCG giant says it will invest in innovation and maintain advertising spend in response to economic “volatility”.
P&G on using AI to deliver ‘best possible value’ from ad spend
Niamh CarrollThe FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.
P&G: Innovation ‘sits at the heart’ of business growth
Niamh CarrollInnovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business growth despite being flat in its most recent quarter.
P&G on how it achieves ‘fundamental’ mission of growing its brands’ categories
Niamh CarrollWith many category-leading brands like Fairy, Ariel and Pampers in its portfolio, growing categories is vital for Procter & Gamble. The company combines consumer insight, innovation, advertising and distribution to grow its highly penetrated brands and their respective markets.
P&G CFO: ‘Ever-repeating’ cycle of innovation drives growth regardless of backdrop
Niamh CarrollProcter & Gamble’s chief financial officer hailed the company’s pipeline for innovation, expressing confidence that this would help its market-leading brands grow categories, regardless of the economic situation.
P&G European brand boss named ISBA vice-president
Matthew ValentineProcter & Gamble Europe chief brand officer Taide Guajardo will work alongside Boots CMO Pete Markey, who was appointed ISBA president last month.
‘We’re not interested in wasting your money’: P&G reassures investors on marketing effectiveness
Niamh CarrollAs P&G makes a “meaningful” increase to marketing spend, its leadership seeks to reassure investors it is both efficient and effective in driving growth for the business.
P&G’s Marc Pritchard: ‘AI doesn’t get the creative tingles – humanity matters’
Ian BurrellThe FMCG giant’s chief brand officer warned against embracing technology at the expense of human creativity – and encouraged marketers to find the creativity in the everyday.
P&G directs marketing spend towards ‘expandable categories’ in pursuit of volume growth
Niamh CarrollP&G is seeking to grow the categories it operates in as it pursues volume growth, utilising its increased marketing spend to do so.
P&G CEO: We will prioritise innovation and brand building before promotion ‘any day’
Niamh CarrollP&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.