Marketoonist on AI productivity
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne
Marketoonist on AI content
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on AI reliability
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on AI slop fatigue
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Disney creates connected marketing organisation to better align with wider business
Grace GollaschDisney has promoted Asad Ayaz to the expanded chief marketing and brand officer role to lead the new enterprise-wide organisation.
Marketing recruitment intent takes another tumble
Molly InnesWhile more marketing leaders expect to add to their teams in the next quarter, the net balance for recruitment intention has dipped, reports IPA Bellwether.
‘More personalised and relevant’: How Papa Johns democratised data for franchisees
Grace GollaschAfter identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a local marketing hub that allows franchisees to run compliant, data-driven campaigns without central oversight.
Brands can connect their distinctive brand assets with meaning
Dan WhiteWhile distinctiveness must be a priority for brand codes, these codes can also carry meaning to bring brands to mind in particular situations.