branch activation
Power your brand in every link
Put your brand where it matters: in every link, every QR code, every touchpoint. Branch Activation gives you custom domains, branded short links, and fully customizable QR codes in one platform.
40%
higher click-through rates (CTRs) for branded links
80%
better performance for custom QR codes
Maximize CTRs
Your domain signals trust. Branded short links build instant recognition and drive higher engagement with every tap.
Enhance user experiences
Create professional links users feel confident tapping. Every destination delivers a seamless experience that reflects your brand.
Consolidate linking
Simplify your workflow with dynamic links that route users to the right place every time. Manage web and app destinations with zero technical overhead.
Unify your analytics
Track clicks and scans for every link and QR code in one dashboard. Full visibility into link analytics powers better growth decisions.
Manage at scale
Link templates and bulk creation ensure consistent behavior across campaigns. Govern schemas, user access, and tagging for cleaner enterprise reporting.
Own your brand
Centralize governance with multi-domain support and role-based permissions. Build a unified customer ecosystem with consistent branding.
Real results from real customers
By using Branch, we were able to not only diversify and increase our traffic by using Branch Quick Links and Web-to-App-Banners to link directly to the desired content in app, but also improve our user behavior analytics to increase installations, engagement and retention in app.
Benjamin Okkenga
Senior Product Manager, Product & Digital Innovation, RTL2
Partnering with Branch has allowed us to optimize user flows from almost every touchpoint. With deep linking and Journeys, we were able to create a unique, seamless mobile experience across all platforms and channels for our customers.
Sarah Sharp-Wangaard
VP of Marketing, hibbett I City gear
Leveraging Branch – especially across channels and platforms – provide real-time actionable information. We’re able to see if our campaigns are exceeding expectations and can make adjustments dynamically without disrupting the campaign tracking. Branch helps me see what success looks like.
Nicolette Magbuhat
Loyalty and Growth Marketing, Peet's Coffee & Tea
Branch is an indispensable component of our digital transformation. With the help of Branch, we’ve been able to create mobile shopping experiences that our customers love – while providing our own teams with full visibility into the true customer journey.
Adi Gaber
Director of product, Sears & Kmart
Branded links and QR codes that drive results
CREATE LINKS THAT DO EXACTLY WHAT YOU NEED
Simply describe your campaign, channel, and audience in plain language to generate perfectly tagged, trackable links instantly. Use Ivy, your strategic partner within Branch Activation, to guarantee enterprise tagging consistency across every team with zero manual work.
Create seamless, branded social experiences
Branded short links route users directly to the right content in one tap, while providing full visibility into top-performing channels and referral sources. Your social channels are the front door to your brand. Make sure your links look the part.
Bridge offline and online with branded QR codes
Custom logos, colors, and shapes drive 80% more scans than generic black-and-white codes. Update dynamic destinations anytime, even after print. Full scan analytics show where, when, and how users engage.
Save space without sacrificing performance
Shorter links mean lower SMS costs and higher click-through rates. Branded short links with optional deep linking maximize message space while routing users to the right content. Unified tracking across CRM channels creates a single performance data stream.
Enable effortless content distribution
One-tap sharing reduces friction and boosts organic reach. Track exactly where and how your content spreads, including all referral sources.
Your brand in every link
Use custom domains for every link so your audience recognizes and trusts your content immediately. Support multiple domains across brands, regions, or campaigns to build trust before users click.
Enforce consistency at scale
Govern schemas, user access, and tagging with link templates that promote consistent behavior and clean reporting. Every link your team creates follows your brand standards for a unified link analytics experience.
Create, manage, and archive links at scale
Automated tools let you create thousands of branded links with speed and precision. Bulk editing and folder organization keep your link library organized and accessible.
Track every click and scan in one place
Get unified click and scan data across all links and QR codes in your Branch Dashboard. Combine with Branch Engagement or Branch Performance products for comprehensive app deep link attribution.
Shorten long URLs to branded destinations
Transform clunky URLs into clean, branded short links in one step, no SDK required. Start driving higher CTRs and building brand trust immediately.
Add deep linking when you’re ready
Start with web links and activate our SDK when you’re ready to unlock deep linking and deferred deep linking across your entire ecosystem.
Branch Activation frequently asked questions (FAQs)
Branch Activation is an enterprise-grade platform that unifies your branded short links, custom QR codes, and link analytics. It is designed to create a consistent brand experience across every digital and physical touchpoint.
Yes. By implementing the Branch SDK, you enable deep linking and deferred deep linking capabilities for all of your branded short links.
No. Branch Activation works for web-based campaigns with minimal onboarding. The SDK is only required for advanced app deep linking functionality.
Yes. You can manage different domains for various brands, regions, or specific campaigns from a single, centralized platform.
Yes. While Branch Activation provides detailed click and scan analytics, you can combine it with Engagement or Performance products to unlock full-funnel attribution.
