BRANCH QR CODES
Turn every scan into a conversion
Branded QR codes connect offline scans to digital experiences. Powered by Branch deep linking, these codes take users to their destination on any platform and attribute conversions to the scan that drove them.
QR codes are here to stay
Consumers expect QR codes everywhere. To win in a mobile-first world, your physical touchpoints need to be as smart as your digital ones.
99.5 million
smartphone users scanned QR codes by 2025
59%
of smartphone users plan to keep using QR codes in the future
Branch provides the missing link
Most QR codes aren’t optimized for app acquisition and engagement. Branch QR codes provide reliable deep linking, guaranteed attribution through install, and accurate conversion data.
QR codes at your convenience
Deploy branded QR codes in seconds using the Branch platform or our Chrome extension.
Scale via SDK or API
Generate QR codes programmatically to handle enterprise-level traffic without extra developer overhead.
User experience you can rely on
Deep linking routes users from QR code scans through install and straight to specific in-app content.
Update on the fly
Create, customize, and update QR code links anytime so your content is always current and optimized for conversion.
Deep dive into performance
Capture accurate attribution, view QR code performance in your Dashboard, and compare results across all your marketing channels.
Build brand recognition with fully customizable QR codes
Strengthen brand recognition and boost conversions by customizing your QR codes. Tailor every detail — from colors, logos, and shapes to embedded images, link data, and tracking parameters — for a seamless, branded user experience.
Let QR codes drive your business
Route users to the right in-app content, increase conversion rates, and compare performance across all your campaigns in the Branch platform.
Cross-device login
End painful device login experiences by providing paths for users to authenticate on any device, from any device.
In-store shopping
Place QR codes on your storefronts and in-store to make your app part of the shopping experience.
TV commercials
Reach new audiences, bridge devices, and promote installs by displaying app-enabled QR codes in TV campaigns.
Direct mail and print advertising
Spread brand awareness and promote your app with QR codes on direct mail campaigns, print ads, and billboards.
Loyalty rewards
Promote loyalty rewards with branded QR codes to entice customers at peak intent.
Curbside pickup and order ahead
Support curbside and buy online, pick up in-store (BOPIS) with QR codes that speed up the pickup process.
Product packaging and inserts
Print once and dynamically update QR codes on product packaging for consumers who already have a relationship with your brand.
Drive desktop users to your mobile app by incorporating dynamic QR codes into email campaigns.
How it works
01
Create a Branch Quick Link in your Dashboard and automatically receive a QR code, or use the Branch API or SDK to generate custom QR codes at scale.
02
Print or place a QR code in your campaign assets to deep link users directly to in-app content.
03
View QR code campaign analytics in your Branch Dashboard. Attribute in-app activity and conversions to the precise QR code scanned and compare performance to other marketing campaigns.
04
Update links and redirects at any time without modifying the QR code so your campaigns are always up to date and functional.
“Branch has essentially made our lives easier. The team, company, and people we interact with on a day to day basis have continued to be incredibly solution-oriented, helpful, productive partners for us. Branch’s greatest superpower is approaching everything they do from a care and a passion around the mobile experiences and mobile ecosystems. They look holistically at the space and that’s served them well in building trust and an understanding.latforms. The support we have also seen from Branch is a true testament to a long-lasting partnership.”
Andrew Touchstone
Senior Director, Growth Marketing, Credit Karma
“Leveraging Branch — especially across channels and platforms — provides real-time actionable information. We’re able to see if our campaigns are exceeding expectations and can make adjustments dynamically without disrupting the campaign or tracking. Branch helps me see what success looks like.
Nicolette Magbuhat
Loyalty and Growth Marketing, Peet’s Coffee & Tea
“Branch is an indispensable component of our digital transformation. With the help of Branch, we’ve been able to create mobile shopping experiences that our customers love — while providing our own teams with full visibility into the true customer journey.”
Adi Gaber
Director of Product, Sears & Kmart
Branch QR codes frequently asked questions (FAQs)
Yes. You can update the destination URL or redirect logic at any time in the Branch platform without changing the printed code.
Absolutely. Branch QR codes are specifically designed to bridge the gap between desktop web and mobile apps.
Yes. Branch offers robust over-the-top (OTT) and connected TV (CTV) support to help you engage television audiences on their mobile devices.
Learn how to bring your offline users online and better measure cross-platform user journeys with QR codes.
We’ll all start noticing QR codes with greater frequency on more and more offline channels. But some of this will be a wasted effort by brands until they think strategically about their deployment and holistically about their measurement.
