pricing

Measure what matters, pay for what you need

Whether you’re launching your first campaign or scaling across channels, every plan is built on the same trusted data foundation.

Choose the plan that fits your growth stage

Basics

Everything you need to launch and measure your first campaigns.


Land your first installs with confidence

Know what’s working in real time

Get users exactly where they belong

Launch with dashboards ready before your first campaign

Essentials

Built for teams ready to prove ROI across every channel, partner, and platform.


Prove ROI across channels and touchpoints

Connect unlimited partners

Navigate SKAdNetwork (SKAN) with clarity

Catch fraud before it costs you

Track lifetime value (LTV) and retention over time

Enterprise

Ideal for teams that need deep insights to drive decision-making at scale.


Predict LTV before you’ve spent the budget

Measure and attribute CTV/OTT

See the full path from click to loyal customer

Overcome signal loss with advanced SKAN modeling

Build at scale with APIs that flex to your stack

Transparent pricing designed to scale with your ambition

Power your growth with a data foundation built specifically for the mobile ecosystem.

Mobile attribution
Basic
Essentials
Enterprise
Real-time mobile measurement and reporting
Multi-touch attribution
Configurable, rich in-app events
Configurable lookback windows
Customizable targeting validation rules
SKAN Conversion Studio
Single Source of Truth 1.0
SKAN Null CV modeling
SKAN CV recommendations
SKAN LTV Modeling
Real-time mobile measurement and reporting
Multi-touch attribution
Configurable, rich in-app events
Configurable lookback windows
Customizable targeting validation rules
SKAN Conversion Studio
Single Source of Truth 1.0
SKAN Null CV modeling
SKAN CV recommendations
SKAN LTV Modeling
Cross-platform attribution
Basic
Essentials
Enterprise
Cross-platform attribution
Real-time, cross-device, and web attribution
Conversion path visualization
Cross-platform attribution
Real-time, cross-device, and web attribution
Conversion path visualization
CTV/OTT attribution
Basic
Essentials
Enterprise
CTV/OTT attribution and measurement
CTV/OTT attribution and measurement
Marketing analytics
Basic
Essentials
Enterprise
Cohort and retention reports
Customizable dashboards
Activity dashboard
LTV analytics
Pivot reports
Performance activity reporting
Fraud reporting
Cohort and retention reports
Customizable dashboards
Activity dashboard
LTV analytics
Pivot reports
Performance activity reporting
Fraud reporting
Advanced analytics and APIs
Basic
Essentials
Enterprise
Programmatic cohort analytics API
Aggregated data API
Aggregated data report export
Programmatic cohort analytics API
Aggregated data API
Aggregated data report export
Partner API and data management
Basic
Essentials
Enterprise
Ad partners
Limit of 3
Unlimited
Unlimited
Data partner webhooks
Limit of 3
Unlimited
Unlimited
Ad partner postbacks
Limit of 3
Unlimited
Unlimited
Custom ad partners
Limit of 25
Unlimited
Ad partners Limit of 3
Data partner webhooks Limit of 3
Ad partner postbacks Limit of 3
Custom ad partners

Empowering teams worldwide

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FAQs

What is Branch’s mobile ads attribution platform pricing?

Branch pricing is designed to be transparent and flexible, scaling alongside your mobile growth. We offer three distinct tiers — Basics, Essential, and Enterprise — so teams from startups and global corporations can access to deterministic, first-party attribution. Every plan provides the insights needed to optimize return on advertising spend (ROAS) across the entire user journey

How does Branch pricing scale with my business? 

Our plans are designed to grow with you. Start with Basics for initial campaigns and move to Essential or Enterprise as you require advanced features like multi-touch attribution, fraud reporting, or CTV measurement.

Is there a free trial for Branch?

Yes. You can start with a free trial on the Basics plan to begin measuring your first campaigns,

Can I measure CTV and OTT on all plans?

Connected TV (CTV) and OTT attribution is a premium feature available on the Enterprise plan.

Transform linking and measurement across all your channels