About
We’re Branch — nice to meet you
We exist to power impactful experiences in the connected world.
The way we do it? By delivering omnichannel linking and measurement solutions for flawless user journeys and comprehensive campaign insights.
The brand evolution
Over the past year, Branch has fundamentally evolved, transforming our platform into a more intelligent, AI-powered solution built for how modern growth actually works. Our refreshed brand and experience reflect that shift, pairing a bold new look with smarter technology designed to connect journeys, surface the exact campaign insights you need when you need them, and help you move with purpose. This isn’t just a new identity — it’s a signal of the innovation, clarity, and momentum powering our next chapter. Take a fresh look and see what’s possible for your growth.
Branch’s origins
Branch started with a problem our founders lived firsthand.
While building their own app, they ran into a frustrating reality: Acquiring users was hard — and even something as simple as linking to a special in-app offer kept breaking.
That frustration sparked a simple question: Why hadn’t anyone solved mobile linking?
So they did.
What started as a fix for a broken journey became a platform for connected growth. Today, Branch powers reliable, seamless linking across any channel and has expanded into an industry-leading linking and measurement platform that helps brands understand what’s working, what’s not, and how every experience connects.
Branch is your AI-powered MMP
Growth happens across apps, web, email, paid media, social, connected TV (CTV), offline — and whatever channels emerge next. When those experiences aren’t connected, customers drop off, measurement breaks down, and marketing spend goes to waste.
Branch’s AI-powered solutions help organizations guide customers into their brand experiences, engage and retain users, and save money by ensuring marketing dollars go to the right channels.
Engagement
Increase conversions from owned and organic channels
Performance
Improve ads ROI with sophisticated attribution
Activation
Drive action with branded links and QR codes
Discovery
Reach your users with targeted, programmatic media buying
How Branch compares
Branch vs. link shorteners
Traditional link shorteners focus on redirects and clicks. Branch links preserve context, intelligently route users, and tie downstream actions back to the source so teams can measure real conversions.
Branch vs. legacy MMPs
Legacy mobile measurement partners (MMPs) focus primarily on mobile last-touch attribution. Branch measures full omnichannel journeys across web, app, offline, CTV, and AI-driven discovery.
Branch vs. analytics-only tools
Analytics tools report what happened. Branch connects experiences and measures why conversions happened by preserving context across journeys.
We’re obsessed with what our customers have done
And they say it better than we do
“By using Branch as a mobile measurement partner and linking platform, we can better understand which sources are driving the highest return and most efficient cost per install while simultaneously removing friction from our digital guest experience.”
Shannon Reilly
Senior Manager, Lifecycle Marketing, Shake Shack
“Deep linking has turned our emails into a powerful channel to drive both app engagement and bottom line results. Branch’s Universal Email powers our best-performing campaigns, driving a 6% click-to-order rate and a 30% app engagement rate.”
Max Mullen
Co-founder, Instacart
“Branch’s Journeys gave us the freedom to A/B test multiple campaigns, creatives, and CTA, with no dev effort for our 36 countries.”
Fabio Hanashiro
Marketing Consultant, Jora
“Engineers are often skeptical of SDKs, and I’ve been consistently impressed with Branch quality of the entire engineering ecosystem and the support they provide to me and my team.”
Jason van Der Merwe
Head of Engineering, Growth, Strava
“Branch lets us deliver personalized experiences to our customers with the right promo at the right time and with the right spend via multiple channels and respective attributions. This is truly crucial for us and our goals of establishing the Domino’s Indonesia app as the go-to for customers.”
Harneet Singh
CEO, Domino's Pizza Indonesia
Scaling across the globe
2,000+
technology partners
3 billion+
worldwide users
100,000+
customer brands (and counting)
Where we operate:
- Headquarters: United States
- Regional hubs across North America, Europe, and Asia Pacific
- Customers supported globally with regional expertise
#WeAreBranch
We hear time and time again that the beauty of Branch is in the people.
We’re passionate about the work we do, the team we do it with, and the customers we do it for. We chase big ideas, focus on work that matters, and boldly take smart risks.
Take your shot
Hustle with heart
Crush it together
FAQ
A mobile measurement partner (MMP) helps you measure marketing impact across channels by attributing installs, opens, and downstream events to the campaigns and touchpoints that drove them.
Branch uses multiple attribution methods prioritized by accuracy to determine which marketing touchpoint influenced an install or app open, then ties downstream events back to that source so teams can optimize spend and outcomes. See the Help Center overview for more details.
Yes. Branch deep links route users to the right in-app content or web destination, preserve context, and reduce drop-off when customers move between web, app, email, social, and ads. Learn more.
Yes. Branch supports omnichannel linking and measurement across web to app, app to web, email, paid media, QR codes, and offline-to-online handoffs so teams can see the full journey. Learn more.
Branch supports modern privacy frameworks and measurement approaches to maintain coverage as platforms and regulations evolve. See our security overview.
Branch helps connect offline and TV-style moments to digital experiences through links and QR codes, making it easier to quantify downstream impact.
Branch is built for emerging discovery surfaces by preserving context and measurement when traffic originates from AI-powered answers, assistants, and agents, including journeys where conversions may be completed by humans or machines.
Branch works across a large partner ecosystem. Browse our partner directory.
Branch maintains enterprise-grade security and privacy practices designed for strict procurement and compliance environments, including:
– SOC 2-compliant infrastructure
– GDPR- and CCPA-aligned data practices
– Reliable links that persist across OS updates and device changes
– Highly available global infrastructure with low latency
Learn more
Some Branch capabilities require an SDK for in-app measurement, while others such as links, QR codes, and web journeys can be implemented without one.
Yes. Branch supports SKAdNetwork (SKAN) and privacy-safe measurement approaches designed for modern mobile ecosystems.
Branch allows teams to export raw and aggregated data to analytics, BI, and warehouse tools for deeper analysis and reporting.
Let’s get growing
Whether you’re looking to unlock smarter growth or build the next generation of connected experiences, Branch is here to help.