Cross-platform attribution for a mobile-first world
Unified measurement for total visibility
Get deduplicated, accurate attribution across paid, owned, and earned channels to power smarter marketing decisions.
Understand the real impact of your marketing investment
Make better investment decisions with unified attribution for paid, owned, and earned channels in one centralized dashboard. Branch provides the infrastructure to capture the entire omnichannel shopping journey across every touchpoint.
Know what’s actually driving results
Attribution connects your marketing efforts to real outcomes. See which campaigns drive conversions, understand the complete customer journey, and measure impact where it matters — not just where it’s easy.
Invest with confidence
When you see true performance across every channel, you know exactly where your budget should go. Spot top performers, cut what’s not working, and allocate resources to your highest-ROI opportunities.
See one source of truth for every channel
One dashboard means one truth. Unified attribution lets you stack every channel side-by-side so you can finally compare experimental campaigns against evergreen ones and see exactly what drives results. No platform bias, just clear answers.
Two steps to better attribution
1. Start tracking all user touchpoints
User journeys happen across channels and devices. To get accurate attribution, you need to measure every interaction. Branch has a years-long track record of powering flawless cross-channel user experiences on both digital and offline channels.
2. Capture the entire cross-platform journey
Your customer journeys aren’t linear, so your attribution shouldn’t be either. Influence and engagement happen on any platform, and to understand the full return on your marketing investments, you need to track all of your campaigns. Branch attribution provides a deduplicated, unbiased view across paid, owned, and earned channels. With last-touch attribution by default, our attribution reporting is free from systemic bias toward any specific channel or source — designed instead to give useful insights for omnichannel marketing strategies. But you don’t see only the last touch. You see the full journey. Branch Funnel Analysis lets you track every interaction that led to conversion so you can make the most informed decisions about where to invest.
Learn how Branch attribution is different
Our goal is to help you create authentic connections with your customers through amazing user experiences and give you the data you need to make better business decisions. We don’t exist to sell retargeting data, and we won’t charge you more just because you drive more conversions.
We care about the same thing you do: happy, engaged, retained users.
The industry standard for accurate marketing attribution
“We moved from our old attribution provider to Branch because of its cross-platform attribution and deep linking capabilities. We’re now able to accurately measure the full value of each marketing channel and improve marketing performance after leveraging Branch links in our ad campaigns. Branch is the best cross-platform solution for us to improve both user experience and marketing performance.”
Byeong Wan Kim
Marketing Lead, Market Kurly
“When we identified an attribution gap, Branch was interested in hearing about our challenge and was proactive in solving the problem.”
Jen Taylor
VP Director of Digital Audience Development, A&E Networks
“We went with Branch as our MMP tool because they had solutions beyond attribution, such as the ability to power quick links, email, and web-to-app customizable banners on our website—it’s what we rely on to create a best-in-class experience for our members in order for our product to be successful.”
Kevin Chelak
Acquisition Marketing Director, iFIT
“We moved from AppsFlyer to Branch for our attribution and we’ve been very happy. Branch is the next-gen tool we’ve been waiting for.”
Marie Huynh
Digital Marketing PM, Hipages
Cross-platform attribution solutions from Branch
Simple, one-time setup
Seamless integrations with your marketing, product, and data stacks
Cross-channel insights
Web, email, ads, social, SEO, affiliates, and QR codes, all in one place
Cohort analysis
Standardized comparisons across every campaign
Configurable attribution windows
Attribution windows at the campaign or link level to fit your needs
Advanced analytics dashboard
Total visibility into where clicks, installs, and conversion events occurred, segmented by device, platform, channel, campaign, and more
Owned and earned attribution
One tool for all your channels without switching between platforms
Centralized data across all ad networks
Deduplicated performance across networks for numbers you can trust
App attribution for SEO
Quantified SEO and AI-powered search impact on mobile app engagement
Complete data freedom
Turnkey integrations, robust APIs, webhooks, and CSV exports to access your data anywhere you need it
Branch attribution frequently asked questions (FAQs)
Attribution shows you what actually drives results by capturing every interaction between users and your brand and connecting conversions to the interactions that drove them. Without unified measurement, every channel looks like a winner. Unified attribution shows you which ones really are.
Customer journeys don’t happen in one channel. People move across devices, platforms, and touchpoints before they convert. Omnichannel attribution eliminates data silos by providing a complete view of how ads, web, email, and social interactions work together to drive app engagement.
Branch brings paid, owned, and earned into one unified view — cross-platform, cross-device, cross-channel. You see the complete journey so you can make smarter investment decisions.
Branch uses a compliance-first infrastructure to provide accurate attribution while adhering to regulations like GDPR and CCPA. We turn privacy into a competitive advantage with multi-touch attribution models that help you grow while respecting user data through advanced multi-touch attribution models.
