Good sleep is essential, but it’s more than just closing our eyes and drifting off. Sijo, a New York-based bedding and sleepwear brand, is redefining rest through technical textiles and material innovation. Combining cutting-edge science with luxurious comfort, Sijo’s products enhance sleep health while reducing environmental impact.

Collaborating with High Tide, I developed a verbal identity that captured Sijo’s unique blend of precision and intimacy. Drawing inspiration from the fusion of technology and textiles, we crafted language that conveyed both technical expertise and personal well-being. This new voice enabled Sijo to explain complex material innovations while remaining approachable, with a focus on wellness.

Sijo’s brand idea, "Sleep Performance," brings the science and emotional benefits of sleep to life. It’s a brand committed to your comfort, powered by technology to ensure full rest.

Branding: High Tide
Art Direction & Graphic Design: Kristína Bartošová
Verbal Identity & Copywriting: Thomas Pokorn
Photography: Alexander Kilian
Set Design: Greta Billstein