From the sandwich shop to your countertop.

Molly Baz is a bestselling cookbook author, recipe developer and condiment connoisseur, with a lifelong love of eating and teaching other people how to cook. Molly set out to make a mayo that makes it easy for home cooks to make any sandwich delicious at the squeeze of a bottle.

Meet Ayoh—the greatest thing since sliced bread.

We worked with Molly to craft a design system that pays homage to the sandwich shops, delis and diners that gave birth to the quintessentially American go-anywhere food. Inspired by menu-boards and vintage ephemera, it celebrates the legacy of the places and recipes passed down through generations.

Full Case Study at CENTER 
Verbal Identity Case Study on The Subtext

Branding: CENTER, Ellie Jepsen, Andrew Galloway, Ciaran Brandin, Rob Oechsle, Hanna Pulis, Pete Freeman, Rhianydd Hylton, Kevin Batory, Dehlia Hennessy Brown, Grace Dawson, Alex Center
Strategy, Verbal Identity & Copywriting: Thomas Pokorn
Photography: PEDEN+MUNK
Logo Lettering: with Alec Tear
Motion: Johnny Lee