We're all familiar with standard trampoline parks: sweaty people bouncing aimlessly, birthday parties shouting over bad music, parents checking their watches. But FlipLab is jumping into something entirely different. Together with Studio TipTop, I transformed this former fitness facility into Europe's largest trampoline park. Not by adding more trampolines, but by infusing every bounce with imagination.

The rebrand hinged on one powerful concept: "Free Your Fantasy." Rather than positioning FlipLab as just another place for kids to burn energy, we created a destination where families escape ordinary life into extraordinary adventures.

The brand strategy deliberately shifted focus from fitness metrics to fantasy worlds, opening FlipLab's appeal to children, teens, and parents alike. Going above and beyond from a visual refresh to a fundamental reimagining of what a trampoline park could be.

FlipLab needed a brand that could transform mundane jumping into magical journeys; one that gets across the sheer joy of just bouncing. From the game-inspired website to the wayfinding signage, every word maintains the delicate balance between imagination and functionality. Every part of their brand ensures their fantasy never ends, even after visitors have landed.

The verbal identity does a lot of heavy lifting here. We developed a distinctive voice that floats and bounces, playful enough for kids but clear enough for parents. The tone of voice invites participation while almost secretly transforming exercise into adventure. Copywriting consistently emphasizes possibility, making even booking information feel like part of an exciting journey.

Strategy, Verbal Identity & Copywriting: Thomas Pokorn
Art Direction & Design: Studio TipTop (Saskia Schmidt, Christian Perner)
Screen Design: Studio TipTop & Elias Tinchon
3D Artist: Ferdinand Pop
Photography: Klemens König