General

I'm a Creative Strategist and Copywriter. I specialize in creative concepts and verbal identity for branding and advertising, always finding ways to express distinct personalities and connect with audiences through narrative.

I've worked with brands including Google, Red Bull, New Balance, Dove, Porsche, Herman Miller, Unilever, Pernod Ricard, Coinbase, and many more, as well as collaborating with some of today's finest agencies.

My portfolio spans branding, advertising, strategies, tone of voice, campaigns, messaging, naming, digital, video, scripts, and even UX copy. Basically, anything that brings ideas to life.

When I'm not working, you'll find me drinking a lot of coffee for someone so calm, tiring myself out cycling, cooking and eating well, building playlists with strange music, or watching movies.

I'm easy to talk to, so if you'd like to chat or discuss a project, feel free to email me at hello[@]thomaspokorn.com!

Chill

I work with people, brands, and organizations to put thoughts into words and words to their thoughts.

I help brands of all sizes understand who they are, why they matter, and where they’re headed. In other words, I find their POV and TOV.

I design with words that make you feel, think, and take action—turning business imperatives into big ideas and creative execution into real-world impact through sharp strategy, intuitive language, and just the right amount of flair.

For me, strategy and copywriting are all about observing the world around us. I’m always curious, looking for fresh perspectives on the truths we tend to overlook, finding the extraordinary in the ordinary, and transforming noise in the pursuit of sense and simplicity.

Let's talk. Reach me at hello[@]thomaspokorn.com.

Clear

Based in New York City, originally from Austria. Available for freelance, full-time contracts, or collaborations, worldwide.

He develops creative communication—strategies, tone of voice, messaging, naming, campaigns, and brand storytelling—that connects to larger cultural ideas across categories: products, tech, industry, finance, health, beauty, automotive, retail, hospitality, spirits, wine, and fashion. Curious by nature, he loves figuring out brands and indulging in both pop culture and food.

He has been described as humble and hilarious. He agrees with one of those.

Reach out: hello[@]thomaspokorn.com

Friendly

Hi, hello! I love coming up with ideas, developing strategy that points the way forward, building things, and writing great lines that stick.

I’ve worked with brands like Google, Red Bull, Porsche, New Balance, Dove, Herman Miller, Twitch, and Andy Wolf Eyewear—and have freelanced with some great studios and agencies along the way.

Some things I enjoy:
Movies (especially talking about them afterward)
Music (always discovering new things and researching)
Reading (whatever grabs my attention)
Food (both making it and eating it)
Cycling (for fun and sport—ironically, I dislike wheel-spinning)

I speak English and German fluently, and know parts of a few other languages—just not quite as well.

If you want to work together reach out to me at hello[@]thomaspokorn.com

Dramatic

Thomas Pokorn has had a lot of incredible thoughts and words—many of which he generously shared with today’s most groundbreaking companies and the world’s most envied agencies. You know them. They know him. The work speaks for itself. And when it doesn’t, he speaks for it.

 Among his peers, he’s a towering figure in the industry, if they see him at all. Literally, because he’s tall. Figuratively, because he works so damn hard. A master of the craft, he weaves words for profit, pleasure, and purpose in service of titans of industry and captains of commerce. His efforts have earned him several awards, which he proudly displays on the mantle of his ancestral home.

In today’s fast-moving world, Thomas Pokorn is both the proverbial rock in a never-ending river of noise and the brick of disruption hurtling through the living room window of cluelessness.

You may contact him under hello[@]thomaspokorn.com

Quirky

My name's Thomas. Last name Pokorn.
Yes, like popcorn, without the extra P.
Which is generally how popcorn should be.

P like the vegetable.
OK like doing fine.
OR as in offering an alternative.
N like the N in rock 'n' roll.

Possible anagrams include NO PORK and OK P*RN.
Both don't function well as mnemonic device. 

What this underlines is that it's easier to just call me Thomas when you reach out to me: hello[@]thomaspokorn.com

Exact

Tango Hotel Oscar Mike Alpha Sierra
Papa Oscar Kilo Oscar Romeo November

Clearly, I know how to spell ideas out.

Write me and I'll write you hello[@]thomaspokorn.com

Sales-y

Thomas Pokorn – Creative Strategy, Verbal Identity, Copywriting. Now with 20% more creativity! Results-driven. Thought-powered. Ethically sourced. 100% brain-to-table. Bigger! Better! Bolder! Value-add for every project. Makes great unique selling points. Experience the magic of ideas and copy. Organic, free-range creativity. Made with real words. May contain traces of brilliance. Now fortified with extra nuance. Enjoy the refreshing taste of strategy. Some say he has ideas. Others say he IS ideas. Unlock your potential. May cause excitement. Great ideas, simplified. Make the right call to action. New and improved, but no formulas. All your creative needs. One simple man. Find out today. 

Limited-time offer: Get your Thomas today at hello[@]thomaspokorn.com

Corporate

I’m Thomas Pokorn, a Creative Strategist and Copywriter based in New York City, bringing brands to life with strategic creativity and meticulously crafted words leveraging years of unparalleled experience.

I operate at the nexus of ideation, execution, and value-driven storytelling in a constant flow of perfect synergy. Differentiating brands is a relentlessly complex, deeply rewarding intellectual challenge. Ideation is as vital as execution, and delivering tangible results is just as important as generating real, measurable, undeniable, trackable, scalable, indomitable, and emotionally profound value.

My experience spans in-house teams, boutique agencies, global holding companies, and independent consulting, giving me the agility to provide holistic, 360-degree, full-funnel, end-to-end creative solutions. I’ve ideated, collaborated, innovated, optimized, solutionized, future-proofed, and paradigm-shifted across branding projects.

My work has propelled legacy brands, amplified upstarts, scaled start-ups, and birthed industry disruptors. I’ve single-handedly driven seamless implementation of bleeding-edge, best-in-class concepts, contributing to:

• Category-defining, market-leading, positively colossal, physically improbable growth
• Year-on-year increases in triple-digit percentages (for commas and the numbers before)
• Industry-shaping brand equity elevation so disruptive, it bothered the gravitational field
• Frictionless, user-friendly experiences so hyper-intuitive, they might just read your mind
• Seamless acquisitions of products and services by consumers, users, humans, and sentient market participants

To discuss alignment on potential collaborations, please contact hello[@]thomaspokorn.com 

Mysterious

Enter the mind of Thomas Pokorn, a Creative Strategist and Copywriter. I conjure thought for brands, shape identities, and craft words that bring order to absolute chaos. How? That’s for me to know—and for you to hire.

I’ve worked with names you know. Maybe you’ve seen my work and felt a flicker of recognition. The list isn’t important. What’s important is the work done, and my name whispered after meetings as a glowing recommendation.

I am both seen and unseen. The idea within reach. A shadow in the corner of the room. A ripple in the air. A feeling that won’t let you go. The brands I’ve worked for, the agencies I’ve partnered with, have glimpsed what I do. They can’t quite put their finger on it. They just know it works.

 I do whatever needs to be done to make the unspoken speak. To make ideas... alive. Accolades? Publications? Sure, I have them. But I don’t seek them. They appear as a reward for work well done.

I’ve seen things you wouldn’t believe. Worked across continents, lived through time zone shifts. Watched legs scream in Prospect Park, C-beams glitter in the dark near the Tannhäuser Gate. All those moments—not lost, but leading here. Time to say hi.

I can be summoned by calling upon hello[@]thomaspokorn.com