Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
February 2John McDermott
Ad Tech What the Tech is marketing efficiency ratio (MER)?
August 28, 2025John McDermott
Ad Tech What the Tech is attribution modeling?
May 27, 2025John McDermott
Ad Tech What the Tech is header bidding?
January 28, 2025John McDermott
Ad Tech What the Tech is going on with Elon Musk’s X lawsuit against the WFA?
December 10, 2024John McDermott
Ad Tech Curling, crawling and selling the movie
February 9
Ad Tech Reading the tea leaves at CES
January 9
Ad Tech Slop, the open internet, agentic bits and bobs
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
A break down of what we mean by closing the loop.
November 23, 2021John McDermott
The ACCC chair wants to align new rules with international partners
September 29, 2021George P. Slefo
Upfronts season is long done, but when it comes to baffling TV terms, you’re not out of the woods yet.
September 16, 2021John McDermott
Breaking down the ultimate ad measurement tool: Return on ad spend.
August 19, 2021John McDermott
Attribution determines who gets the credit for an effective ad campaign.
August 5, 2021John McDermott
