Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
February 2John McDermott
Ad Tech What the Tech is marketing efficiency ratio (MER)?
August 28, 2025John McDermott
Ad Tech What the Tech is attribution modeling?
May 27, 2025John McDermott
Ad Tech What the Tech is header bidding?
January 28, 2025John McDermott
Ad Tech What the Tech is going on with Elon Musk’s X lawsuit against the WFA?
December 10, 2024John McDermott
Ad Tech Curling, crawling and selling the movie
February 9
Ad Tech Reading the tea leaves at CES
January 9
Ad Tech Slop, the open internet, agentic bits and bobs
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
How CTV can help marketers achieve their incrementality goals.
March 2, 2022John McDermott
Explaining the most exciting two weeks in the advertising industry.
February 23, 2022John McDermott
Explaining the next revolution in digital media.
February 9, 2022John McDermott
Explaining digital media’s cookie-less future.
January 19, 2022John McDermott
How shoppable ads shrink the distance between impression and conversion.
January 6, 2022John McDermott
