Marketing Strategy Trends & Digital Innovation | The Current

Marketing

Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns

Stricter data regulations add an extra layer of doubt among advertisers and agencies.

June 2Zac Wang

Consumer Trends

Marketing

Brands rethink youth reach as social restrictions grow in SEA

Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.

May 28Tharshini Tharma-Asokan

Marketing What advertisers need to know about the 2026 World Cup

June 9Travis Clark

Marketing DoorDash bets on commerce media with global push

June 4Ilyse Liffreing

Marketing Dream NBA Finals matchup could deliver record audience

June 3Chris Brooklier

Marketing British media buyers are preparing for ChatGPT Ads

May 26Chris Stokel-Walker

Data

Marketing

How The Times is using AI-generated audiences to reshape media planning

May 21Chris Stokel-Walker

Marketing Why Publicis is betting its agentic chips on LiveRamp

May 22Travis Clark

Marketing What the World Cup reveals about European consumers — and why it matters for global brands

May 21Zac Wang

Marketing In India, advertisers searching for outcomes turn to commerce media

May 20Shantanu David

Marketing Publicis says LiveRamp will stay neutral. The industry isn't buying it.

May 19Ilyse Liffreing

Dynamic Duos

Marketing

Stanley Steemer and Havas on refreshing the brand without ditching that iconic jingle

April 27

Dynamic Duos Stanley Steemer Havas Preview Image v3

Marketing How Teriyaki Madness and USIM are disrupting fast casual with AI, sports sponsorships and data insights

December 16, 2025

Marketing How Unilever and WPP Unite’s media leads built a powerhouse partnership on trust, risk and ‘Eye of the Tiger’

November 5, 2025

Marketing How Instacart and TBWA\Chiat\Day drafted mascots like Kool-Aid Man for the brand’s first Big Game ad

August 18, 2025

Marketing MilkPEP’s Miranda Abney and Gale’s Alison Stelzer on rebranding milk for modern women

July 9, 2025

Marketing

Why India’s FMCG giants are increasing ad budgets during uncertainty

May 15Shantanu David

Marketing

Chinese EV brands are getting serious about brand-building

May 13Zac Wang

Marketing

Canada is having a cultural moment. Are the ad dollars following?

May 12Travis Clark

Media

As upfronts begin, commerce media is set to surpass TV ad spend

May 6John McDermott

The Current CTV Focused Retail Media 1200px 1

Marketing

Possible 2026: AI is marketing’s Stradivarius. But ‘the violin can’t play itself.’

April 29Damian Fowler

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