Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
February 2John McDermott
Ad Tech What the Tech is marketing efficiency ratio (MER)?
August 28, 2025John McDermott
Ad Tech What the Tech is attribution modeling?
May 27, 2025John McDermott
Ad Tech What the Tech is header bidding?
January 28, 2025John McDermott
Ad Tech What the Tech is going on with Elon Musk’s X lawsuit against the WFA?
December 10, 2024John McDermott
Ad Tech Curling, crawling and selling the movie
February 9
Ad Tech Reading the tea leaves at CES
January 9
Ad Tech Slop, the open internet, agentic bits and bobs
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
May 12, 2022John McDermott
How The Trade Desk helps build a more transparent and more efficient internet.
May 5, 2022John McDermott
Explaining what CDPs are and why they will play a huge role in digital marketing as cookies become obsolete.
April 6, 2022John McDermott
Making sense of the alphabet soup of digital television.
March 16, 2022John McDermott
Explaining one of the most powerful and pervasive techniques in digital marketing.
March 9, 2022John McDermott
