Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
February 2John McDermott
Ad Tech What the Tech is marketing efficiency ratio (MER)?
August 28, 2025John McDermott
Ad Tech What the Tech is attribution modeling?
May 27, 2025John McDermott
Ad Tech What the Tech is header bidding?
January 28, 2025John McDermott
Ad Tech What the Tech is going on with Elon Musk’s X lawsuit against the WFA?
December 10, 2024John McDermott
Ad Tech Curling, crawling and selling the movie
February 9
Ad Tech Reading the tea leaves at CES
January 9
Ad Tech Slop, the open internet, agentic bits and bobs
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
February 7, 2023Damian Fowler
February 2, 2023Chris Brooklier
How SPO aims to make ad tech’s supply chain simpler, more efficient, and more transparent.
August 24, 2022John McDermott
Explaining what data clean rooms are and why they’re all the rage.
June 8, 2022John McDermott
Television advertising is going through a once-in-a-lifetime transformation.
May 26, 2022John McDermott
