Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
February 2John McDermott
Ad Tech What the Tech is marketing efficiency ratio (MER)?
August 28, 2025John McDermott
Ad Tech What the Tech is attribution modeling?
May 27, 2025John McDermott
Ad Tech What the Tech is header bidding?
January 28, 2025John McDermott
Ad Tech What the Tech is going on with Elon Musk’s X lawsuit against the WFA?
December 10, 2024John McDermott
Ad Tech Curling, crawling and selling the movie
February 9
Ad Tech Reading the tea leaves at CES
January 9
Ad Tech Slop, the open internet, agentic bits and bobs
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
The words “data activation” get thrown around a lot in advertising, but what exactly do they mean? We explain — in plain English — in our latest edition of What the Tech?
July 22, 2021John McDermott
July 8, 2021John McDermott
June 23, 2021John McDermott
June 9, 2021John McDermott
How to build and target audiences and measure performance in digital television.
April 27, 2021John McDermott
