Anonymous Usage Tracking
When you set up Universally on WordPress, we ask a simple question: can we collect anonymous usage data to help make the product better? This page explains exactly what that means, what we do and do not collect, and how to change your choice at any time.
Sharing usage data is completely optional. Universally works the same whether you opt in or out, and you can change your mind whenever you like.
What “anonymous” means
Anonymous usage data tells us how Universally is used, not who is using it or what their site says. The data is not tied to your name, your email, or any personal identifier, and it is never sold or shared with advertisers.
In short, it helps us answer questions like “which features do people rely on most?” and “where do setups commonly run into errors?” so we can fix problems and build the right things.
What we collect
When usage tracking is on, Universally may send anonymous, aggregate information such as:
- Technical environment details, like your WordPress version, PHP version, and the Universally plugin version
- Your translation setup at a high level, like how many languages you have configured
- Which Universally features are enabled and used
- Error and diagnostic events that help us find and fix bugs
This data is grouped together with data from other sites so we can spot trends and stability issues. It is not used to profile you or your visitors.
What we never collect
Usage tracking never includes:
- The content of your pages or their translations
- Your visitors’ or customers’ personal data
- Your login credentials, API keys, or billing details
- Anything that identifies you or your site to a third party
The translation of your site content is part of the core service and is handled separately under our Privacy Policy, not through anonymous usage tracking.
Why we collect it
We are a small team building for a global audience, and real usage data helps us focus on what matters. It tells us which features to improve, which setups need better defaults, and where people hit friction so we can smooth it out.
Every site that opts in makes Universally a little better for everyone, without giving up any privacy.
How to opt in or out
You choose during setup. On the welcome screen of the connect flow, there is a checkbox: “I agree to share anonymous usage data to help make Universally better for everyone.” Leave it checked to opt in, or uncheck it to opt out.
You can change your choice at any time later in your Universally settings. Turning it off stops any further usage data from being sent.
Changing your mind
If you opted in and later prefer not to share usage data, just switch it off in your Universally settings. There is no penalty and no loss of functionality. If you opted out and later want to help improve the product, you can switch it back on the same way.
Questions
If you have any questions about what we collect or how we use it, see our Privacy Policy or get in touch through your Universally dashboard. We are happy to explain anything in more detail.