This Cookie Policy explains how Universally (“we”, “our”, or “us”) uses cookies and similar technologies to recognize you when you visit our website or use our services. It explains what these technologies are, why we use them, and your rights to control their use.
What are cookies?
Cookies are small text files that are stored on your device when you visit a website. They help websites function properly, improve user experience, and provide insights into how the site is being used.
Why we use cookies
We use cookies for several reasons, including:
- Essential functionality – To ensure the website and platform work correctly
- Performance and analytics – To understand how users interact with our site and improve performance
- User preferences – To remember settings such as language preferences
- Security – To help detect and prevent fraudulent activity
Types of cookies we use
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
CloudFlare
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Learn more| Name | Description | Duration |
|---|
| cf_use_ob | The cf_use_ob cookie informs Cloudflare to fetch the requested resource from the Always Online cache on the designated port. Applicable values are: 0, 80, and 443. The cf_ob_info and cf_use_ob cookies are persistent cookies that expire after 30 seconds. | session |
| __cfwaitingroom | The __cfwaitingroom cookie is only used to track visitors that access a waiting room enabled host and path combination for a zone. Visitors using a browser that does not accept cookies cannot visit the host and path combination while the waiting room is active. | session |
| cf_chl_rc_i | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| cf_chl_rc_ni | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| cf_chl_rc_m | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| __cfruid | Used by the content network, Cloudflare, to identify trusted web traffic. | session |
| __cf_bm | Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. | session |
| __cflb | When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool. | session |
| _cfuvid | The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. | session |
| cf_clearance | Whether a CAPTCHA or Javascript challenge has been solved. | session |
| __cfseq | Sequence rules uses cookies to track the order of requests a user has made and the time between requests and makes them available via Cloudflare Rules. This allows you to write rules that match valid or invalid sequences. The specific cookies used to validate sequences are called sequence cookies. | session |
| cf_ob_info | The cf_ob_info cookie provides information on: The HTTP Status Code returned by the origin web server. The Ray ID of the original failed request. The data center serving the traffic | session |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
WPForms
WPForms is a user-friendly WordPress plugin for creating custom forms with drag-and-drop functionality.
| Name | Description | Duration |
|---|
| wpfuuid | Used to track user interactions with forms. | 11 years |
Third-party cookies
In some cases, we may use trusted third-party services (such as analytics providers or CDN services) that also set cookies on your device to support functionality and performance.
How can you control cookies
You have the right to decide whether to accept or reject cookies:
- You can manage your cookie preferences through your browser settings
- You can block or delete cookies at any time
- Some browsers allow you to disable tracking or set cookie preferences per website
Please note that disabling certain cookies may affect the functionality of the website.
Updates to this policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our services. Any updates will be posted on this page with a revised “Last Updated” date.
Contact us
If you have any questions about our use of cookies, you can contact us through our support channels.
Summary
Cookies help Universally deliver a faster, safer, and more personalized experience. You remain in control and can manage your preferences at any time.
