the challenge

inspire people to get creative with meat- and dairy-free meals

The perfect collaboration, because Tefal had the right products to promote the initiative! Like the OptiGrill 4-in-1, which allows a wide range of dishes with just one appliance. Think: sweet and savory recipes, grilling, baking, casseroles and complete meals.

an influencer campaign for social to celebrate the national week without animal products

  • An average interaction rate of 4.73% for influencer content

  • 17,015 impressions

  • 3.805 engagements

team5pm glass logo

our solution

selecting the right influencers to speak to the audience with creative social content

We created an influencer campaign through Join, with three influencers within certain food categories. The goal was to inspire people to grill, bake and cook without meat, fish and dairy, and show that a vegetarian or vegan meal can be creative and varied without much time and effort.

the results

loads of engagement with content that fits the audience

Engagement ratio

11,99%

with AO content

Impressions

17.015

including views

Engagement ratio

4,73%

with influencer content

ready to get social?

Want to create content your audience actually likes to watch, on platforms they actually use? With our social label Lijm Amsterdam, we make creative campaigns baseed on audience data. Get in touch here.

what we make

Data kills creativity? Hell no! We bring data and creativity together. This combination ensures that we create effective content. Content your audience loves.

directionals

  • Social
    Social commerce

    Bol turned live stream shopping into a show: with entertainment, interaction, and exclusive deals, the Netherlands went all-in on live shopping. 86,100 unique views, 5.18 million likes, and thousands of comments!

  • Creator marketing
    Social
    YouTube

    With Legends of Gaming, together with KPN, we’ve built the Netherlands’ largest organic gaming platform over ten years, amassing 1.8 billion impressions and 97% sponsor awareness. Thanks to authentic entertainment and community-driven formats, KPN has become the ultimate network for gamers.

  • Creator marketing
    Social
    YouTube

    Prime Video’s SZCZĘSNY launch returned to Agrykola: a surprise home-ground stunt, data-backed creator co-creation, and sharp community management.

  • Creator marketing
    Social

    The masked diver had social media in his grip. With teasing videos and creators spreading the mystery, our Amsterdamned II teasers skyrocketed to 2M+ views and record-breaking engagement.

  • Social SEO
    YouTube

    With one cleverly structured YouTube channel, we brought together all of KPN’s target audiences: from families to gamers and entrepreneurs. By blending entertainment, recurring series, and searchable service formats, KPN was able to reach and assist millions of people throughout the Netherlands.