the challenge

how to effectively reach and engage audiences seeking pension information?

With over 467,000 video views and 74,800 Google searches in the pension sector per month, we identified an untapped opportunity. The challenge was clear: help SPP connect with their target audience through engaging video content that answers their actual questions about pensions.

creating content that matters: Data-driven video strategy

  • 10 targeted videos produced

  • Topics based on real search behavior

  • Content optimized for YouTube’s algorithm

team5pm glass logo

our solution

from comprehensive research to targeted content

We conducted extensive video topic research, analyzing search volumes, viewing behaviors, and the competitive landscape. By correlating data from both Google and YouTube, we identified exactly what information people were looking for and how they searched for it.

This research led to a significant YouTube initiative, with SPP producing ten targeted videos. The content ranges from essential pension information to niche topics like salary sacrifice – all based on actual user behavior and information needs.

our approach ensured each video was:

  • Optimized for YouTube’s algorithm

  • Based on real search behavior
  • Tailored to audience needs

  • Created to answer specific questions

the results

the benchmark has been greatly exceeded!

impressions

1.1 mln

views

745.330

viewrate

62%

ready to get social?

Want to create content your audience actually likes to watch, on platforms they actually use? Our data-driven social agency makes creative campaigns based on audience data. Get in touch here.

what we make

Data kills creativity? Hell no! We bring data and creativity together. This combination ensures that we create effective content. Content your audience loves.

Check our cases

directionals

  • Social
    Social commerce

    bol – livestreaming

    Bol turned live stream shopping into a show: with entertainment, interaction, and exclusive deals, the Netherlands went all-in on live shopping. 86,100 unique views, 5.18 million likes, and thousands of comments!

    View case
  • Creator marketing
    Social
    YouTube

    10 years Legends Of Gaming x KPN

    With Legends of Gaming, together with KPN, we’ve built the Netherlands’ largest organic gaming platform over ten years, amassing 1.8 billion impressions and 97% sponsor awareness. Thanks to authentic entertainment and community-driven formats, KPN has become the ultimate network for gamers.

    View case
  • Creator marketing
    Social
    YouTube

    Prime Video – Szczęsny

    Prime Video’s SZCZĘSNY launch returned to Agrykola: a surprise home-ground stunt, data-backed creator co-creation, and sharp community management.

    View case
  • Creator marketing
    Social

    Amsterdamned

    The masked diver had social media in his grip. With teasing videos and creators spreading the mystery, our Amsterdamned II teasers skyrocketed to 2M+ views and record-breaking engagement.

    View case
  • Social SEO
    YouTube

    KPN

    Met één slim ingericht YouTube-kanaal brachten wij voor KPN álle doelgroepen samen: van gezinnen tot gamers en ondernemers. Door een mix van entertainment, vaste series en vindbare serviceformats wist KPN miljoenen Nederlanders te bereiken en te helpen.

    View case